Business
Prevent Problem Patients [Checklist]
By Catherine Maley, Mba · 3 years ago
“An ounce of prevention is worth a pound of cure.” prevent problem patients.
I discovered Ben Franklin coined this timeless phrase back in 1736 to remind Philadelphia citizens to remain vigilant about fire awareness and ...
Plastic Surgeon PR | So, You Want To Be Famous?
By Catherine Maley, Mba · 3 years ago
Do you ever wonder how or why you saw your colleague on The Doctors or in Vogue Magazine? He seems to be everywhere, touting himself as the expert. Really? How does he do that? How ...
Plastic Surgery Marketing | Know Your Numbers
By Catherine Maley, Mba · 3 years ago
Know Your Numbers
Here’s an interesting 2021 plastic surgery marketing trend that affects you…
“There will be no more silver bullets everyone will have to optimize for marginal gains.”
In the past, you could pick ...
How A Small Business Can Improve Their Credit Score And Get Funding Easily
By Ryan Odonnell · 3 years ago
The first steps to improve your credit score is understanding what it means. Your credit score is calculated based on five categories: payment history, debt levels, length of credit history, types of credit used, and ...
Why Are Fire Doors Important?
By Jonny Millard · 3 years ago
You cannot overlook the significant role a fire door play in fire safety. Fire is a major hazard to any type of property – industrial, commercial, and residential. When it comes to safeguarding these areas, ...
Adapt and Adjust. Talent Retention Strategies in the Times of the Great Resignation
By Juliet Shambi · 3 years ago
The phenomenon of people leaving their jobs or switching their positions in the last few months has been referred to as the “Great Resignation.” The pandemic is seen as a great accelerator of what would ...
network marketing
By Richard Murphy · 3 years ago
Choosing a Career in Network Marketing For Beginners
The Network Marketing industry has become a billion-dollar industry. Many people believe that network marketing is not real. However, there are thousands of Network Marketing companies in ...
Thinking About Adding a Laser to Your Practice? Renting Versus Owning
By Catherine Maley, Mba · 3 years ago
By Wm. Philip Werschler, MD; Kari Larson, MBA and
Catherine Maley, MBA
Author, “Your Aesthetic Practice”
www.catherinemaley.com
Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco, California. Dr. Werschler is Assistant ...
How to Design a Killer Plastic Surgery Ad that Gets a Response
By Catherine Maley, Mba · 3 years ago
As a plastic surgeon, if you don’t know how to design a killer plastic surgery ad that gets a response, you end up feeling like you’re throwing your money away on cosmetic surgery advertising that ...
How Do You Follow Up After the Patient Consultation?
By Catherine Maley, Mba · 3 years ago
How do you follow up after the patient consultation? Or, don’t you bother?
You may be under the belief that once a prospective plastic surgery patient leaves your office without booking the procedure you and ...
5 Main Reasons to Use an SMM Panel
By Claine Tony · 3 years ago
Nowadays, there is a lot of cheat about Search Engine Optimization (SEO). Essentially, it also plays a role in increasing traffic to a particular website. In addition, every website or brand struggles to get potential ...
10 Plastic Surgery Marketing Tips
By Catherine Maley, Mba · 3 years ago
Introduction
You cannot be successful in the plastic surgery industry without a steady stream of plastic surgery patients coming to you, so below are 10 plastic surgery marketing tips to help keep a steady stream ...
Build a Successful Cosmetic Practice One Patient at a Time
By Catherine Maley, Mba · 3 years ago
Build a Successful Cosmetic Practice One Patient at a Time To Set Yourself Up For Success No Matter What Happens Down the Road.
You build a successful practice, one patient at a time. You really ...
It Takes a Marketing Mix to Grow a Plastic Surgery Practice
By Catherine Maley, Mba · 3 years ago
Successful plastic surgeons know it takes a marketing mix to grow a plastic surgery practice for lots of reasons.
The big one being the demise of controlled mass media.
Consumers are no longer held captive ...
SEO or PPC? What to choose for your business?
By David H Hardin · 3 years ago
It is definitely a large marketplace in the online community especially if you have an internet business that you cannot ignore. Thousands even millions of consumers on the internet that you can tap.
The internet ...
Marketing Plastic Surgery Procedures
By Catherine Maley, Mba · 3 years ago
Plastic Surgery is a lucrative business, and that makes it difficult when marketing plastic surgery procedures. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation. ...
Are You a Rich Surgeon or Poor Surgeon?
By Catherine Maley, Mba · 3 years ago
Are You a Rich Surgeon or Poor Surgeon?
In his bestselling book, “Rich Dad, Poor Dad,” Robert Kiyosaki presented the “Cash Flow Quadrant.“
Using this quadrant, Mr. Kiyosaki explains clearly why some people make a ...
Plastic Surgery Receptionist Phone Skills
By Catherine Maley, Mba · 3 years ago
ASK CATHERINE
THIS WEEK’S QUESTION: PLASTIC SURGERY RECEPTIONIST PHONE SKILLS: DOES SHE HAVE THE TRAINING TO CONVERT CALLERS?
Dear Catherine,
I can hear my receptionist on the phone, and I cringe at her phone skills. ...
Does your receptionist need phone skills?
By Catherine Maley, Mba · 3 years ago
The answer is yes when you can hear your receptionist on the phone, and you cringe. Because no matter how many times you tell her what to say, she will often say something random and ...
Many Benefits Of Custom Retail Packaging
By Lauren Maisy · 3 years ago
Why is custom retail packaging becoming more and more popular for brands of all sizes? There are many benefits to customizing your custom retail packaging, which we will outline in this blog post. Regardless of ...