Marketing & Advertising

Marketing Plastic Surgery Procedures

By Catherine Maley, Mba · 3 years ago

Plastic Surgery is a lucrative business, and that makes it difficult when marketing plastic surgery procedures. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation. ...

Are You a Rich Surgeon or Poor Surgeon?

By Catherine Maley, Mba · 3 years ago

Are You a Rich Surgeon or Poor Surgeon? In his bestselling book, “Rich Dad, Poor Dad,” Robert Kiyosaki presented the “Cash Flow Quadrant.“ Using this quadrant, Mr. Kiyosaki explains clearly why some people make a ...

Plastic Surgery Receptionist Phone Skills

By Catherine Maley, Mba · 3 years ago

ASK CATHERINE THIS WEEK’S QUESTION: PLASTIC SURGERY RECEPTIONIST PHONE SKILLS: DOES SHE HAVE THE TRAINING TO CONVERT CALLERS? Dear Catherine, I can hear my receptionist on the phone, and I cringe at her phone skills. ...

Does your receptionist need phone skills?

By Catherine Maley, Mba · 3 years ago

The answer is yes when you can hear your receptionist on the phone, and you cringe. Because no matter how many times you tell her what to say, she will often say something random and ...

Convert More Plastic Surgery Consultations

By Catherine Maley, Mba · 3 years ago

You convert more plastic surgery consultations when you hire a patient coordinator with the right character, mindset, and skills. The right coordinator is a practice game-changer who can take your practice revenues from “just enough ...

Dealing with the Unhappy Cosmetic Patient

By Catherine Maley, Mba · 3 years ago

It takes compassion and patience when dealing with the unhappy cosmetic patient, but it’s well worth it when growing your practice. For the most part, you have nice patients who are reasonable and pleasant to ...

Importance of experiential marketing in the printing industry by 2021

By Mohmmad Mujtaba · 3 years ago

Your customer experience includes all points a customer or prospect comes into contact with your company - whether it's digital, verbal, physical, or visual. In essence, the difference comes down to how a customer perceives ...

How to Follow-Up AFTER the Consult

By Catherine Maley, Mba · 3 years ago

Most plastic surgery staff do NOT know how to follow up AFTER the consult, and that’s why their conversion rates are low. Let’s face it….It’s easier to only focus on the patients who moved forward ...

What is a Good Conversion Rate?

By Catherine Maley, Mba · 3 years ago

Question: What is a good conversion rate? Dear Catherine, I would like to know what is a good conversion rate? I had the same patient consultant for many years, and she did a great job. ...

How To Run Your Practice Like A Business

By Catherine Maley, Mba · 3 years ago

THIS WEEK’S QUESTION: I presented timely concepts in the presentation: “How to Run Your Practice Like a Business.” During the registration process of that training, I opened it up to pre-questions you had so I ...

Why Marketers Should Use WordPress Themes?

By Salma Kayal · 3 years ago

WordPress themes are not new to the online world. This open-source platform has been used for some years by bloggers, designers, and anyone who enjoys the flexibility offered by this free software. However, WordPress is ...

How to Keep Staff Busy While You’re In Surgery

By Catherine Maley, Mba · 3 years ago

DEAR CATHERINE, I have two staff members that have been with me for a few years, and the rest are new with less than six months with the practice. I have a feeling - when ...

Selling the Invisible: 4 Key Elements Needed to Promote Cosmetic Surgery Procedures

By Catherine Maley, Mba · 3 years ago

A question I received: DEAR CATHERINE, More and more, I find cosmetic patients coming to me to fix some work they had done elsewhere. Why are they not choosing me initially? I am not the ...

Grow a Multi-Million Dollar Plastic Surgery Practice

By Catherine Maley, Mba · 3 years ago

If you want to grow a multi-million-dollar plastic surgery practice with cash-paying patients eager to pay a fair price for your skill and expertise. And have professionally-trained staff promote you as the Best Choice and ...

Cosmetic Patient No-Shows Are a Problem

By Catherine Maley, Mba · 3 years ago

Cosmetic Patient No-Shows Are a Problem It can be frustrating to watch your staff stand around waiting for cosmetic patient no-shows, and you are also left in a “holding pattern,” which isn’t good for your ...

Flackable Kicks Off Marketing Vendor Search, Selection And Intermediary Program

By Lauryn Bayley · 3 years ago

Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, today announces a marketing vendor search and intermediary service as part of its latest service expansion. This program, available exclusively to Flackable ...