If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them – George Orwell.

Content is the key for online business. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields and you should be the one providing it. Providing information through these articles is an excellent way to drive hot traffic to your web site.

All you have to do is to write articles relating to your website and submit them to "free content" submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income.

Articles are supposed to be read, that’s their purpose to send your message and information. If it is not read then it is a waste of time and effort.

My most important piece of advice to all you would-be writers: when you write, try to leave out all the parts readers skip – Elmore Leonard.

For a good article use short and structured paragraphs. When the paragraphs are very long, the words get mixed in the mind of the reader just looking at it can get quite confusing and too much of a hard work to read. For sure he will not read the whole article and he will move on to another page, and you don’t want that.

Well written articles will boost your sites reputation and will make you an expert. If they are filled with many useful information you will be regarded as well informed and an expert on the subjects that you write about. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

Keep your readers interested from the beginning to the end. From your opening paragraph, use a language that any reader can understand. Use descriptions and metaphors to enhance your article, just don’t over do it. Driving your examples with graphics, figures and images would make it easy for them to imagine what you are talking about.

Keep it short and simple. The KISS principle states that simplicity should be a key goal in writing, and that unnecessary complexity should be avoided. It has to be easy for the reader to read your article. You will never lose your readers attention as well as his interest in your work.

Just try to be as creative as you can be and jumpstart your article writing momentum. And don’t give up! The more you write the better you become.

Try writing some articles that can provide you with the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings, and this is your main objective with writing articles.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read – Leo Burnett