One of the most important things you can do for your book is to craft an attractive title for it before putting it up online. And to have an attractive title for your Amazon Kindle book, some fundamental aspects should be kept in mind.

1. Be Very Clear

The first issue is to come up with a good title that is easily understood. You have to be very clear. Your book's first impression on your reader must be very clear—what the book is all about. Do not use an ambiguous or unclear title that makes our reader confused. Rather, go for clarity and express explicitly the central idea or theme of your work.

2. Be Distinctive

You need to make your title distinctive from others. There are millions of books on Amazon, so you need to make yours stand out. Use eye-catching words which cause curiosity or emotions. Consider the unique qualities of your book and seek an appropriate way to convey them through the title.

3. Optimize Your Title

Use the right keywords in your book title. This is what keyword optimization means. Amazon is a search engine as well. Just like Google, it depends on keywords in order to correspond books to proper queries. Use the relevant keywords to build up the title by researching them. Doing this will also ensure that many people get a chance to find your book on Google and other search engines, thus making it easy for them to get what they want.

It is important to add that, though it is vital to optimize your title for search engines, you should ensure that it is attractive to human readers. Ensure that you come up with a catchy and curious title that creates interest among the people who need it. For instance, try power words or come up with some curiosity, like a question or a strong statement.

4. Take a Look at Your Title Length

Remember to consider the length of your title. Ensure that your word count does not exceed the limit imposed by Amazon. Short, catchy titles are preferable to lengthy ones, as they are able to attract interest faster.

5. Your Brand Might Come in Here

Lastly, don't forget about branding. Consider including it in your title if you already possess a defined author brand or series. It might also help increase recognition among your existing fans and ease the discovery of your other publications.

In conclusion, getting the right title for an Amazon Kindle book is not an easy task, but if you pay attention to the few keys I've highlighted in this short article—clarity, distinctiveness, keyword optimization, attractiveness, length, and branding—then you would be able to attract potential readers and stand out within the competitive environment.