Many Companies today will now ask candidates to apply using a standard company application form so that they can compare applicants on a like-by-like basis by considering their approach to and completion of a standard form. This usually indicates that the employer has a much more transparent and scientific approach to recruitment.

Most application forms require you to complete a personal statement in support of your application but it's not always easy to know what information you should and shouldn't put in so hopefully the points below are a helpful guide.

Firstly you might be asked to give your reasons for applying and other information relevant to the job description, including your knowledge, skills and experience.

Your personal statement should relate directly to the description of the job you are applying for. It is important that you address all the points in the job description in the order in which they appear. Imagine this being used as a checklist by the person short-listing.

Address each point on the job description in a clearly themed paragraph:

• In your first sentence you might make a short statement summarising how you meet or relate to the requirement.

• The next few sentences should provide a concrete example of the assertion(s) you have just made.

• A final sentence that shows reflection will help to add depth to the point you're making.

Avoid simply repeating the words used in the job description in your responses (e.g. 'I am committed to Equal Opportunities'). Make a personal interpretation of the criteria and quantify with clear examples.

You will often be asked provide a personal statement, giving your 'reasons for applying for this post'. You may choose to introduce or conclude your statement with a summary of why you are applying for the job and what attracted you to the Company.

Make sure your statement:

• uses language and phrasing that show enthusiasm for both the role and the company;

• provides a brief summary of how your set of skills matches the role advertised;

• shows that you have done your research on the company;

• highlights their strengths as an employer.

The final and most important tip before you send the form is to ask someone to check through your statement as you may not be able to see your own mistakes!

Good luck!