Over the last years online dating industry has been increasing exponentially. As a result, the number of competitors involved in this industry has followed the same trend. Like in every domain of activity high competition forces all the players to do their best in order to attract as many users as possible. In the first instance that is a remarkable advantage for everyone who is seeking love on a dating website, because in order to stay on top of the industry companies must provide the best services at the lowest costs or even free.

Most of the dating companies have chosen a strategy based on offering paid services. Registered members must pay a fee before taking advantage of any service available on that website. Although, those website have many users and provide premium services, there is an important disadvantage because you cannot receive feedback from users who do not have an active subscription and the most of them do not have. Therefore, restrictions caused by required fees confine the possible available partners to only those who agree to pay the subscriptions, but full members have access to a palette of services capable of increasing the chances of discovering potential partners.

Some of the dating companies have chosen a strategy based on offering free services. If at first involved companies did not even think about free membership, right now the development of prodigious tools for generating revenue might shift the direction of the market. Companies that adapted such strategy make the most from the continuous need of people for interaction without any kind of limitation regarding time and space. In the long run this scheme might be the winning one if the companies that provide free dating websites continuously improve and optimize their services.

Nowadays, a huge factor as regards online dating competition is the explosion of the social networks which offer advanced services for feeding the need of people for interaction for free. Moreover, the evolution of those services has not stopped and it is going to cover most of the required necessities. Social networks might not interfere too much with online dating websites, but they might influence the aspiration of individuals for free services.