Although born in a poor family, he has great passion for music and fashion, he always dreamt of becoming a famous designer. He also worked hard on it. At last his dream comes ture, he is already becoming a top-notch in fashion field in korea, and well know by other countries. By creating his own brand General Idea which have a sense of Straightforward avant-garde design ide, Bumsuk Choi become the youngest design in Seoul.

Puma Archive invited the top designers in Asian to cooperate with Puma. He wanted to use their their unique language to define Puma's idea. As one of the designers, Bumsuk Choi desinged a distinctive shoes Disc Blaze for PUMA classic nostalgic series products.It is the Puma designer Bumsuk Choi.

"For young people, fashion and music are two kind of best ways to communicate with the world, and both are necessary elements for Seoul this metropolis." Bumsuk Choi also said. "I want to pass on Puma Disc Blaze's spirite by the most popular design which put into the music elements, That is very simple. I just combinethe most popular bar music with my favorite Korean legend rock band Deulgukhwa's works. The first album of Deulgukhwa band give me a lot of inspiration, so this pair of Disc Blaze I use bold letters and full version of sorting design in the transparent rubber, and wish to express the strong sense of musical rhythm."

"It's our honor to cooperate with Bumsuk Choiso who is so young, fashion, and gifed in design. The cooperation have contributed to creative design, making Puma moree close to young consumers." PUMA asia-pacific marketing director Christoph Peter Isenbuerger had spoken highly to the cooperation. Young people dressed up in the bar, damcing their own steps. What can be comparable to the happy and freedom? PUMA Disc did it. obtaining the inspiration and impact from the DJ control table, strong music rhythm， PUMA is undoubtedly the most exciting dynamic life brand.

In 1994, when PUMA Disc series initial listing, it attractive people by its flexibly round turn buckle, without a traditional shoestring, convenient and comfortable. In addition, the Disc be sewn adopted PUMA unique shock mitigation system, providing the maximum cushioning.

The inspiration is from the designer Bumsuk Choi double for the love of music and fashion. The "rhythm fashion" as a concept, PUMA joint General Idea in the product and Deulgukhwa repeated use of the first album the band on the full version of the layout design,and this album is also the designer Bumsuk Choi favorite album. The Disc Blaze bold letters on a transparent rubber sort the full version of music designed to convey a strong sense of rhythm,embodies a passion for the bar atmosphere; insoles are pressing line on the sewing is a symbol of the charm of DJ mixing.The special limited edition will be co-released in winter in the country, I believe that integration of the fine leather, mesh upper, fashion design, typesetting unique musical elements of the new fashion trends Disc Blaze will inevitably cause some people are sought after another.