Search engine optimization has been a valuable marketing tool that accesses crucial data that can analyze and critique your websites traffic and ranking. Ranking is the name of the game these days, having a ranking that falls to the second page of Google searches renders your site nearly invisible to the searching public. Having in place a quality SEO Houston, TX can make you understand where things may have gone awry in your site and will give clear instructions on how to alter them. A part of any high end website design firm is the ability to conquer the murky world of SEO and its inner workings. The criteria that are involved in your sites rankings are numerous and endless it may seem but your web design Houston, TX can guide your business through the red tape. Once you realize that your company can greatly benefit from this albeit relatively new form of marketing. Think of it as simply having more material and content available to your target market on your products and services. The value does not end with just increasing your search engine rankings; possibly even a greater benefit to SEO is the ability to keep track of competitors. To stay one step ahead of the game be in touch with what the business next door is up to on the web. Like a fine wine, SEO improves with age and time spent utilizing all the tools available. There are many software plugins that help your company keep track of key metrics, keywords frequency and analyze link anchor text to continually gauge your success and improvement. Here are five essential plugins that website design Houston, TX finds valuable: 1.Google Analytics - ties into your analytics account to give you stats right from your WordPress dashboard. 2.XML Sitemap Generator - creates a site map automatically that is submitted to Google and other engines that read XML sitemaps. 3.SEO Ultimate - in addition to utilizing a plug in like these we would also make sure images throughout the site have relevant alt tags. We also make sure to set up \"SEO friendly\" links. 4.SEO Smart Links - links keywords and phrases in your posts with other posts. 5.SEO Slugs - removes common words like 'a', 'the', 'in' from post slugs to improve search engine optimization. The goal with SEO is to expand your web presence amongst the rest and to do so in a ethical and efficient manner. Be aware of unscrupulous SEO companies that may utilize 'black hat' techniques that may in some circumstances possibly get the URL banned from the web. Find the right SEO Houston, TX it can be the difference between web prominence and web invisibility. Start enjoying the benefits of ranking higher for your industry's specific search terms, generating higher sales volume, better brand recognition and increased market share. Skygate Media, located in the New York City area, www.skygatemedia.com, provides effective, clearly visible search engine optimization techniques online - ethically for Houston, TX.