1)Search Engine Friendly :- Easy to understand urls that are human readable. Allows full customization of titles,

meta descriptions, and page content. It avoids duplicate content, and allows you to manage your sitemap easily.

2)Multi-Site Functionality :- If you have, or think that maybe one day you will have more than one online shop, Magento is

for you. This powerful feature means that you can have 2, 5 or even 20 stores running from the same admin panel.

This allows you to manage orders and customers from one place instead of having to switch between different websites,

this makes life a lot easier and is a great reason to use Magento.

3)Social shopping :- Ecommerce is going social and

Magento is certainly keeping up with this trend. Here are 3 built-in Magento features that help make your customers

shopping experience a more social one.

a) Customer Reviews

b) Send to a Friend’ option.

c) Add to Wishlist functionality

4)Expandable :- Magento Connect is to Magento what the iTunes App Store is to the iPhone. The variety and quality of extensions is excellent and following a recent revamp it’s now even easier to find the right extension for your needs. Pricing for extensions does vary, but the detailed information, customer reviews and support forums give you all the information you should need on whether your buying the correct add-on to your ecommerce store.

5)Advanced Reporting :-In addition to currency exchange, Magento keeps you in the loop when it comes to your product statistics. These statistics include shipping costs, taxes, refunds and coupons. Also, you can get online shopping cart statistics such as abandoned carts or a break down of what exactly the customer decides to purchase as well as reports about product reviews and items customers have searched for. You can even take these reports and move them to spreadsheet programs. Spreadsheets are also useful for your products when you need to start a new product line and you have a lot of products to start out. You can move these spreadsheets to product listings on your site with little trouble.

6)Guest Checkout Option :- A small addition that helps separate Magento from the crowd. Many online shops require that your customers have register before making a purchase, this can put them off and potentially lose you the conversion at the very last hurdle. Magento however, offers an alternative, you can adminster whether users have to register or can optionally checkout as a guest to help save them time. This little feature may help boast your conversion rate and has been a hit with our clients.

7)Save Time and Money :-The Magento application program has a variety of different extensions that will prove useful to administrative and sales functions. Because one simple system covers everything you need from A to Z for your business, you will not need to invest in a separate program for order processing or customer service. This cost-effective tool is specially designed to fit the needs of site owners offering a variety of different products and services.

8)Built-in Newsletter Support :- Allow your customers to signup for newsletters, and manage them from within Magento.

9)Themes :- Magento Themes are certainly not for the light-hearted, but once you have an understanding it does offer some amazing visual design and customisation options. To see some brilliant examples of what is possible with Magento take a look at the Magento Spotting section of their blog.

10)Capable Application :- When you are developing a site for e-commerce, accessibility and page load times are extremely important. You will need to use web-hosting service providers committed to quick page load times to stay within an acceptable range for the application. Doing this will improve your sales conversion rate and your site usability.

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