Web Design Elements Visitors Expect to See on a Business Website

Every business owner has a common interest with other business owners, to keep visitors on their website. There are several steps that can be taken to make a guest linger on the website. The longer a visitor is on a website, the better chance that business has of obtaining new clients and widening the websites exposure. The key to having a successful website is to offer the user a hassle free visit. If a person has to search for or cannot find what they are wanting, they will leave the website. Issues like this can potentially cost a business new clients and loss of revenue. There are web design elements that should be implemented on every business website. Listed below are a few of the elements that should be used on every online business.

Web Design Element 1: Smooth Navigation

Smooth navigation is one of the most important elements of any website. A visitor should be able to navigate a website without effort. The flow of the website should remain consistent throughout and allow the viewer to navigate freely.

To avoid confusion and wasting your visitor’s time, make sure your site has no broken links. You should always make sure that hyperlinks are embedded and that they stand out in the text. Frequently check your website for broken links. Below are a few pointers to ensure efficient navigation.

1. To ensure a smooth transition from page to page, use textual descriptions for the links.

2. Offer alt text for all of your website images.

3. Utilize alternative text description methods for Javascript links or Flash.

4. Stay on track and within the sites theme when organizing the navigation.

Web Design Element 2: Include a search box

Another important web design element for any website is a search box. This is basically an archive for your site that includes information. A search box is imperative whether you have a blog or a website. By offering a search box, you allow the visitor the chance to review information within the website without having to search endless pages. Remember, if you make it easy for a person to use your site, they will stay, make it difficult and they will leave.

Web Design Element 3: Avoid Complicated Registration Forms

When creating a registration form, try to keep it simple. No one wants to waste his/her time by filling out an endless list of information just to register to a site. Limit the registration information to a minimum and avoid unnecessary questions and entries. In the long run, this will be a helpful tool for your site. Avoid having several different categories within the registration. Many people will feel intruded upon and leave a site that is to inquisitive or intrusive.

Almost every good web design company recommends that you keep elements of your web design simple. By keeping things simple and user friendly will also increase your chances of having repeat visitors. When you keep your business updated and in good working order, you increase your chances for success.