A web content editor is a professional who edits any article before it is uploaded on a given website. An editor can be a freelance professional or can be hired to work full time in a specialized writing firm or in any firm that has a web site which nowadays is any firm that is conscientious about its growth. With increased internet connectivity and online marketing the demand for these professionals is on the rise.

Even nongovernmental institutions and public sector firms are accountable to their specific clients whom they target to serve and they need to communicate to these about their services. Moreover in as much as they are not profit oriented, they are still accountable to their fund providers who are the donors and taxpayers respectively who only give additional funding when there is evidence of satisfactory performance. An online presence for these organizations has also become mandatory increasing the sectors in which a web content editor can work.

A web content editor needs to read and reread articles before publication. This enables him/her determine whether or not the given article will be appealing to the targeted customers. Does the article reveal information that is key in meeting and exceeding the customers' expectations and that will consequently entice them to read this article? This is a question that the editor answers.

The editor raises professional standards of the article by checking out the article for any grammatical or spelling errors. It is important that rules of writing are obeyed and that all words are rightly written. If this is ignored, the trustworthiness of the facts therein contained will be questionable. Since the article is to be posted on the internet, the web content editor needs to confirm that it is keyword enriched for search engine optimization.

The web content editor also proof reads the article to ensure that it is well structured with similar ideas in each paragraph while making efficient use of simple language which flows well making it easily intelligible. The voice and mood in which the article is set forth is also established.

The editor also needs to have the capacity to certify the originality of the article since plagiarized articles will make the organization loose credibility which as it is commonly known is hard to attain and easy to lose. Editors will make extensive use of up to date software that tests for the uniqueness of articles. Furthermore the editor ensures that the article is relevant and that the writer neither deviates from the subject at hand nor includes superfluous words in the article making it unnecessarily wordy.

Owing to the reality of human error it is plausible practice for the web content editor to pass the article to the copy editors to give further suggestions. The editor then works with the design team to decide which photos can best appear with the article. The exact location of the article on the website is also decided upon by the editor alone or in conjunction with the layout and design team. After the article has been posted a diligent web content editor uses different Google analytics to track web traffic and this will be an indicator on future improvements on the web site or in the articles.