How is your web site promotion going? Getting frustrated?

I felt muddled too, until I discovered what few new web

marketers know about —organic marketing.

Organic marketing is just as it sounds—“natural”. In

essence, you build a network of connections to your site

using natural and simplistic methods. The best part is…it

costs you nothing but your time.

Many individuals are still under the impression that to

promote their web site, they either have to pay for each

click they get on Google or they have to hire a web-site

promotion firm at $1000+ per campaign in order to get

exposure.

Take it from me, I started into the web marketing business

with NO marketing knowledge. I taught myself. How did I

do it? The answer is simple: START ASKING QUESTIONS!

Once I started asking questions and finding the answers,

the pieces began fitting together. I soon discovered that

there are as many options to marketing my web site as there

are places to purchase a car—I don’t have to go to just one

purchaser or have one strategy.

I want to share my knowledge with all of you who are

feeling discouraged. In my last article called, Alleviate

Your Internet Marketing Stress, I provided an overview of

organic marketing and some of the basics. Read that first

to gain a broad understanding of the concept.

In this article, I want to give you an overview of steps to

marketing your website using this approach.

First, start with an analysis of your site and your

keywords. Your keywords will ultimately determine how

relevant your web site is to interested customers. Use the

keyword analysis tool called www.wordtracker.com to come up

with a list of keywords you think people will type in when

they search for your site.

Second, check your site to make sure those same keywords

are located near the top of the page. That way the search

engine spiders “bots” will be able to read them and

immediately determine your relevance. Make sure your

keyword density (# of keywords vs. total words) is

appropriate, i.e, don’t go overboard!

Third, create readable pages. Readable pages mean that

your website pages can be easily read by the search engine

robots or “bots”. There is a complete checklist to making

sure your pages are “readable”. Get a checklist off of the

Internet and go through it. Some examples of items to

consider are: make sure you’re not using frames, examine

your title tags and description tag, ensure the navigation

system on your site is not created using JavaScript, etc.

Fourth, register with search engines. Search engines

represent the single most important source of new visitors

to your web site. Your goal should be to get your sites

submitted to (at least) the following engines: Google,

yahoo.com, Teoma/Ask Jeeves, Open Directory project and

MSN.com. These are the best places to start. Get onto

each of their sites, and find out how to submit your

site…and then do it.

Last, link to other sites and encourage them to link to

yours. Establishing links to your site is one of the best

ways to give the impression of a useful site. If you’re

site is a popular place to be for visitors to be, it will

directly affect how high you rank in the search engines.

There are strategies for doing this and you need to find

out how to boost your position using link popularity.

Again, get a list of how you do this off of the Internet.

Some elements that may be part of your strategy could

include: avoiding links with no value, connecting to a

group of websites related to a particular subject, etc.

If you have particular questions about how this any of this

is done, feel free to email me at my website below. In my

next articles, I will be focusing more on the exact “how

tos”. In the mean time, don’t give up. This type of

marketing takes time. Get educated and you find yourself

soon marketing like a pro!