There are many ways to get free web site traffic to your website or business promotion. One of the best ways is the use of free traffic exchanges. These exchanges allow you to submit your website into the rotation with hundreds, or thousands of other websites for the membership of that particular traffic exchange. Some traffic exchanges are better than others, so you need to make sure the ones you choose, are best for you and your business.

Needless to say, you want to pick a free traffic exchange that has lots of members so there’s much more exposure to your websites, sales pages or affiliate programs. You also want to make sure the audience would be more likely to purchase your product or service you’re trying to sell. For example, if you’re selling antique dolls and the free traffic exchange you’re joining is made up of 95% webmaster business opportunities, then your chances of selling something are slim to none. You need to know your market.

A free traffic exchange offers webmasters the ability to promote their websites or affiliate marketing campaigns for free, or at very low cost. The idea is to surf around other members websites, and for each viewing, you get so many of your own URLs and banners added into the rotation for other members to view. There are hundreds, if not thousands of free traffic exchanges online today. The trick is to find the ones that work best for you. Not all free traffic exchanges are created equal and the most active ones are not necessarily the best ones for your needs.

Free traffic exchanges are a great marketing tool for a variety of reasons. The most obvious reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.

Some free traffic exchanges may convert sales like crazy for one person, and be a complete waste of time for another. If everyone were promoting the same website or affiliate program is the same traffic exchange for example, then chances are you would not make many sales. Even if you were promoting the #1 thing on the internet, if everyone promoted the same program, your chances are much lower that someone will purchase through your website or link to make you any money. Also, when people see the same ad over and over again, they get desensitized to it. Don't fall into this trap. It's one thing to try and sell a very popular product/service/ebook etc, but it's another thing when a million other people are trying to do it too. Competition is a good thing, because it validates your market, but too much competition is tough and it's time to move on to something else. We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That's why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn't working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find products/services that everyone else isn't promoting, especially within that particular traffic exchange.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren’t doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the one, or two that are working. Now concentrate your efforts on those because they’re the ones you want. At least for now. Things may change, so keep an eye on your campaigns and if sales seem to be falling off, then it might be time to change your offer or find another traffic exchange that could pick your profits up again. As I mentioned, your individual promotion is everything. If you're trying to promote something everyone else is, I don't care what traffic exchange service you're using, your sales conversions are going to be very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself and think if you're doing all you can to make sales.

If you're going to be using multiple free traffic exchanges, and I recommend that you do, your first priority should be to pick up a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs feature allows you to have one web browser open with multiple tabs each going to a separate website. You could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies your earned hits by 5X or 6X.

Getting free traffic to your website can be a lot of work. If you don’t have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords, free traffic exchanges are a great way to get the traffic you need to get visitors to your site and close the sale.