A website is a collection of information about a particular topic. Website designing is the process of creating web pages that make up a website. Web 2.0 is known as the second generation of the web. It comes with a lot of changes from Web 1.0. Today, Web 2.0 is a well-recognized approach in the world of website designing. It is a new technology that goes well beyond HTML, CSS, and server side scripting. Web 2.0 website designs provide a number of common design elements such as central layout, better allocation of text and brighter color surfaces. These are unique features attributed to Web 2.0 templates.

As an Internet business owner or a designer, the design of your official or business website is crucial for your success. It is your website which is going to lure customers and clients towards you. Hence, your website should sport the most professional design and carry an authentic and trustworthy look and feel.

Using Web 2.0 concepts, you can improve your website's design. Web 2.0 is all about modern design and technologies, so it is possible to use the latest Web 2.0 elements on your website such as video, pod casts and blogging capabilities. There are certain techniques which you can follow to improve your website’s appearance and usability.

It is better to use a navigation bar at the near or top of the page, since it makes it easier for your visitors to navigate your site. A site which has poor navigation will frustrate the visitors. Get a professional logo for your website, which represents your business and then display it for your customers to see. In order to design your site, it is better to hire a professional designer who will be able to find your needs and create a professional design.

The second generation of the Internet is different compared to the first generation; so many things have changed considerably including Internet marketing. There are a many things that help you to market your website from the actual web design. Links are one of the greatest tools that help you to market your website. When you have lots of links in your site, you will see the difference in ranking and traffic to your site. Another way to market your website is through original content. The more original the content on your site, the higher will be its ranking in search engines.

Pay per click advertising is another great way to get more traffic. When people search for a particular keyword, they will see the ad displayed on your site and probably click on it. You can make more money for the clicks. If you implement these ideas you will definitely see an increase in the traffic.

The technologies of Web 2.0 Website Design greatly differ from the old version of Web. Web 2.0 has brought drastic changes in the field of website designing also. Everything beginning with the background and ending with text fonts have been changed. Web 2.0 allows splitting the data into micro content and then further splitting into various domains. There are a few design trends and functions that need to be implemented for a Web 2.0 website. One of the biggest transitions to Web 2.0 is realizing the transfer to a semantic markup like XML. The most important aspects of Web 2.0 Website design are Centered Layout, Simple Navigation, Bold Logos, Bigger Text, 3d Effects, Gradients and Icons.