In past few decades we have seen some major changes and swings in business world and other business transaction and dealing processes. The business world has finally become more cutthroat leading to high competition. Consumers have become more educative and want information as quick as possible. Talking about current scenario where decision making power or purchasing power is just a click away, tools like "Online Presence or Marketing" is affecting the presence of many industries.

It is important to understand that the outline of present business commerce has changed and these days the victory of any business is not dependent on any nice-looking prominent print advertising or any promotion activities. Today we are living in a techno-savvy world and in order to survive, it is compulsory to have comprehensive online marketing mantras. Website or in other terms online presence has become the critical element that can assist you in winning every battle in this business race. Online presence is now becoming more reasonably priced in comparison to broadcast marketing to reach directly to the people.

Moreover as per recent assessment done by one of the leading B2Bmagazines, it was proved that B2B business have altered 24% from offline to online media and more than 70% of all top marketers said they are planning to boost their spend on establishing better and worldwide online presence by developing better websites. The internet has established to be one of the best systems of communication. Many big and small companies from various sectors have started realizing that internet or websites offers a better opportunity for lead generation, product branding & promotion. Through websites customers can access the information, study further about product & company and buy the product with one click. A website is an extremely helpful mean of collecting useful customer information.

However a website can be broadly categorized into Dynamic and Static websites. The best type of website for you to launch actually rely upon the nature of your business. In addition to this it is also significant to recognize that the decision between a static or dynamic website can have major consequences for a website in relation to cost, website responsiveness, visibility and the ability to attain extra complex responsibilities.

Static Websites: Static websites are those websites which return a simple file stored on a hard disk each time, when a web page is requested, without running a script. Static websites are cheapest to develop and host to get a better web presence. Apart from this a static website has static web-pages and gives you precisely the same response over and over again. A static website has web-pages that contain URLs that are further free of any special characters and have no server-side interaction. As you know static web pages are html driven, so it is easy for the search engine spiders to crawl and index.

Dynamic Websites: Dynamic websites are those websites which runs a script every time when a web page is asked for to produce the contents of web-page. In addition to this it consist of web-pages where the content is stored in the database unless the variable parameters of the dynamic URL narrates the database storehouse which and what items are required to present into the page. Though dynamic websites are more costly to develop, but provide the facility to simply update and add new content to the site. For example, any urgent news and information regarding any events can be easily posted to the site through a simple browser interface. Coded in various scripting languages as CGI, ASP, PHP and Perl a dynamic web-page can be modified by a response on a server. Today many webmasters are more likely in favor of dynamic websites because it is customer friendly, offer better content management system.

Certainly whether it is a static or dynamic website, having an online presence by developing and maintaining a proper website can be the most cost effective investment in capturing targeted product enquiries, resulting in the development for any business. Being considered to be the true model of innovative marketing instrument, websites have the ability to link the gap between the potential customers and the major levels that plays an important role in marketing your business.