There are more than a few articles and news segments that have commented on how online dating is finally starting to be accepted into the mainstream. In fact there is probably not a day that goes by now where you do not see a commercial on TV advertising an online dating service.

And why not? The online dating industry has not only ridden out this recession but has thrived considerably. And still there is a huge untapped market that has never tried online dating. As things stand the future looks good for internet dating online.

But a large percentage of people that have taken the plunge have had no success with it. While there are definitely a variety of reasons for it there are a few that can arguably top the list. Particularly when it comes to blaming the agency.

1. The Wrong Choice

You saw an ad in the media or on the internet that touted this online dating service as the best. Without a moment's hesitation you joined up. It didn't take long however for you to realize this was not the place for you. Many people do not do their homework when it comes to joining an online dating service. That's your hard earned dollars and/or time that you will be spending on this site so do some research to make sure you are getting one that provides quality value and satisfies your requirements.

2. The Fine Print

You see a number of comments on blogs and forums complaining that some internet dating service was not truthful when it comes to what they offer. The answer in more than a few instances is in the fine print. The reason they did not provide a certain service is because they do not offer that service. It was all spelled out in those tiny legalese paragraphs right under the company's terms and conditions. If you do sign up with a dating service make sure you do yourself a favor and take the extra time to read the fine print. It can save you a lot of trouble.

3. Going Off Road

You sign up to a dating service and meet someone that you would like to connect with. So would they but their idea of connecting and yours are as different as night and day. Many a con artist operates in this territory the point being to get you away from the dating service's contact system and start some serious smooth talk to get you to fork over some cash or worse.