What is content syndication?

We all have heard of writer’s consortium or guilds; they are the great place for literary exchanges. This led some to conceive of a common platform where web contents can be exchanged for greater viewing and this concept led to the creation of the concept of content syndication.

Content syndication is founded on the idea that some web contents can be shared by more than one website. This involves importing content from other site to display it on your own site. The content syndication may take different forms and can be featured in different places. But this is practiced with the reservation that in all cases, the original source needs to be displayed prominently.

What makes content syndicator different from exchanging link?

The link exchange actually takes the traffic from your site to another. But the process of content syndication helps you to collect more contents for your website. It does not make any difference with the source being published on your site; what matters in the end is, the borrowed article pulls visitors to your site and they stay on there to read the article.

So what is the advantage of the process?

If you are a content developer, the content syndication offers you gain greater viewer ship.

For the entrepreneurs, syndication results in increased traffic to from the affiliate sites. For both of the receivers, syndication acts as the supplier of huge amount of contents from authentic sources. Usually, you don’t have to pay for them.

The RSS feed that makes syndication possible

Call it Rich Site Summary or Really Simple Syndication, an RSS feed is designed to provide summaries of content with links to more detail elsewhere along with catchy headlines. RSS is written in an XML-based format. These RSS feeds are used by many web sites to circulate contents. Thus RSS acts as the bridge between web sites and between sites and the end users.

How your web host comes in the picture?

Creating RSS feed can prove complex for the persons lacking knowledge in programming. But an experienced web host provides you with content syndicator to spread your content all through the internet. It would also help you add another site's RSS contents to your own site pages.

Special software is required to help read the RSS XML files. The web hosts have these software in the server, so that you can participate in content syndication just by clicking a button on your mouse, without bothering about installing software or operating them.

In a nutshell, content syndication enables your website to act as a content collector, distributor and broker. Only an experienced web host can efficiently help you in this major aspect of content management of your website or intranet.