When publishing content online you always need to be mindful that your main intention is to increase your exposure and build credibility. With that said the content you circulate should contain quality information for sure but you also want it to achieve other objectives as well. When using content in this manner it is important to realize the focal point of your efforts needs to be on the people who read what you distribute. Great content is something that speaks directly to these people in a way that will enrich their lives. Your writing efforts need not only to supply quality information but also a message delivered in a way that has a positive effect on your readers.

Here are 5 objectives to strive for when developing the message you want to deliver with anything you write and distribute.

Encourage

At every opportunity you should always try to convey some type of encouraging message to your readers when it is applicable within the context of what you wrote. People are not only looking for information but also inspiration and this is something you can supply since they are already reading what you wrote. Words of encouragement benefit not only readers but also the author as well since doing the 'right' thing is always a good feeling.

Motivate

When sharing any quality information authors need to also include some type of 'call to action' for readers. The point of this is that you not only want to inform but also get readers to take action on what your information may have taught them. Once again this is gratifying for both writers and readers as well.

Advisory

When using content to increase your credibility you are in the perfect position to dispense advice to the readers on the subject matter you write about. This advice can be based upon your personal perspectives, opinion or better yet any experience you may have had. In any case you are offering additional information or tips that only your readers can benefit from.

Educate

When composing subjective content you want to be sure your 'facts' are accurate so as to not mislead people. The credibility you have built up can be severally damaged if you publish information that contains significant errors. You can not educate people based upon inaccurate information therefore you must learn to check your facts before publishing anything.

Supportive

Great content is something that not only informs people but also makes them realize that they too can duplicate any task or success relevant to the subject. Conveying the point that if it has already been done it can therefore be done again is merely an affirmation some need to take action themselves.

Publishing content online helps build credibility and increase your exposure but it goes beyond simply supplying quality information. The people who view your writing efforts are human and therefore also have the need for any type of uplifting message that may enhance their lives. Great content does just that, it not only delivers the information contained within but presents it in a way that lifts the hope and spirits of others. When using content for distribution online an effort should be made to incorporate some of the objectives we spoke of above. This will help to deliver any information you circulate with a more meaningful and personalized message. Now not only will readers benefit more from what you publish but your own credibility will grow exponentially as well.