Article marketing does require more work than for instance a pay per click campaign but the benefits are well worth it. By writing articles and submitting them to directories you are able to create very broad exposure for your business or purpose. As strange as it may seem even though we are in the web 2.0, 3.0 eras this particular online marketing strategy is still highly effective. In fact not only does the article author benefit when they write articles for mass distribution online but so do many others as well. It is well known that the internet is an information starved entity that needs to be constantly fed new content as often as possible.

Here are 5 significant reasons why writing articles as part of your online marketing strategy serves to benefit not only the author but many others as well.

Updated Online Content

A newly published article is the feeding ground for search engines since they love updated content. In terms of increasing search engine rank writing articles is a very popular method which can help you do just that.

Online Businesses Have Their Needs

There are plenty of webmasters, newsletters, ezines, info product creators and blogs that are always looking for new content. In most cases any time your content is used by another business it is normally linked back to you as the source thereby increasing your inbound links. This opens up several new channels of traffic for your intentions.

Repeated Benefits from a One Time Effort

As mentioned earlier this particular online marketing strategy can be labor intensive. Another upside to writing articles however is your one time effort can continue to yield benefits over an extended period of time. If what you wrote is helpful or informative it can circulate indefinitely around the internet. As long as any article remains 'live' online it has the potential to continually create exposure and traffic for you.

They Circulate Well

Content published to the internet, as is the case when you write articles and submit them can go viral very quickly. When a person or business reads or uses your content they will likely expose it to others for you. As your composition continues to be circulated in this manner more people or organizations get involved in helping to increase your exposure.

Build Credibility

Every benefit you hope to gain when you write articles is based upon the assumption that what you author is of good quality. With that being the case the more you continue to produce similar quality content the more credible you become to people online. This credibility serves to make you more influential and/or effective at promoting your cause or business.

Article marketing is a very effective means in which to gain wide spread exposure on the internet. As labor intensive as this strategy may be the article author stands to benefit greatly from well written and published piece of content. In fact when you write articles they are many others who also are benefiting from your efforts as well. The 5 points that were made above cite some of the benefits writing articles can produce and demonstrate why this strategy is still so very effective.