The use of article marketing serves a very definite purpose and offers great benefits for those who author the content. In fact this online marketing strategy remains one of the most effective in use on the internet today. There are several reason why writing articles continues to be so effective and a popular way to advertise online. Even though circulating articles is a cost free way to promote online, its popularity goes much deeper than that.

Here are 5 strong reasons why writing articles continues to maintain its popularity and is so widely used to advertise online.

It is Grass Roots

People on the internet are always searching for info since this is the foundation the net was built upon and still thrives off of today! By writing articles you continue to supply people with useful and updated information while keeping the 'internet beast' well fed.

It Offers Multiple Uses

The articles you write can be used in other areas of your online marketing strategy such as free giveaways, newsletters, email marketing and on and on. For many who are reluctant to invest their time writing articles, reconsideration should be given due to the multiple uses you have for the content you create.

It is Built on Quality Content

If what you compose is of quality or useful to readers this helps for you to build credibility making you more of an 'authority' within your field. Maintaining a credible image helps you get the maximum results from your efforts when you advertise online.

It Advertises Your Business

And speaking of advertising, the content you create and distribute can easily promote your products or business in a way that does not seem overly pushy. By 'informing' your readers with any article on a particular subject matter you can tactfully help them understand why they need what your promote. This is a very subtle yet effective means of persuading people to make a purchase with you!

It Expands Your Exposure!

With anything you may compose circulating around on the internet obviously you are gaining a much wider exposure. Allowing others to use or share what you wrote saves you the necessary legwork it would normally take you to gain this exposure on your own efforts. This is viral marketing a its best!

As the discussion above hopefully clearly demonstrates article marketing is a very effective and popular online marketing strategy for many reasons. Not only does the author benefit directly by writing articles and submitting them for circulation but so do many other businesses as well. Being a cost free way to advertise online therefore allows anybody to contribute their content. In the end not only does the individual authors stand to benefit but so does those searching for useful and informative content on the internet.