Link building is an essential part of search engine optimization, without which it wouldn't be really possible to get high rankings. There are lots of ways to go about doing this, and you'll discover you prefer some over others. It depends on what your goal is and how you want to build your backlinks. In order to keep up with the changing markets, you will have to be updated about new link building methods. The competition online is fierce, especially when you're trying to rank your website, and that's why focusing on high quality link building is important. Continue on to find out how you can start getting good quality backlinks to your sites.

Backlinks come in all shapes and sizes, and believe it or not but it's possible to get some high PR backlinks using press releases. You can easily get hundreds of one-way links for your business with a simple press release when you submit it to a large number of press release websites. After that, a multitude of news aggregate websites will receive your press release. As simple as it sounds, press releases are underestimated when building links. But when you look at the entire picture, they can truly be a mostly free way to get some good PR, one-way links back to you. You can Google it and find lists people have put together of the hundreds of press release distribution sites.

If you want another good link building tactic, you should take advantage of social bookmarking sites. Some of these sites get a huge amount of traffic, and there are many internet surfers who spend hours browsing them in search of sites they like. The search engines prefer sites with lots of unique and fresh content, which is why they like social bookmarking sites. Submitting your link on these social bookmarking services will give you an added advantage of having a backlink from an authority site. Another type of site that is very beneficial to get backlinks from are social voting sites, the best known being Digg and Reddit.

If you're not familiar with using directories for traffic and backlinks, then you love this one. Sure, there's work involved with it just like anything else in online marketing, but you will like yourself later for doing it. It's easy to do, so just do a keyword search in Google or where ever and you'll be sure to find them. All in all, if you have always wanted to get high search engine rankings but never got to, now's the time. If you apply these techniques with consistency, you will soon see the results in your search engine ranking.