Once you have created a website for your company, your next objective must be to achieve an indexing on every major search engine. To watch your website climb up the Google rankings is a target that all website owners should aspire to, but this may seem unreachable. It is here that web marketing comes to the fore because a correctly optimised website may help you to achieve your business goals, providing you have a site that focuses on its niche market that has relatively little competition. Conversely, if your website happens to be in a very competitive market, you will really need to prove to Google and other search engines that your site is a leader in its targeted market. In this way you will achieve your objective and differentiate your website from all the others you are competing with for the same search terms.

One key mistake that many new website owners make in their formative stages is not enlisting the help of an expert to help. Unless you are generating backlinks to your site yourself, you should think about bringing in somebody to help. However, the creation of backlinks need not be costly if you should opt to take on the task yourself. There are many ways in which you can generate high quality backlinks that will help you to achieve a good ranking in a relatively short space of time.

Returning to search engine basics, you should start writing at least two original articles each week and then try to slowly build up to, say, four, bearing in mind that the more articles you write, the more backlinks you will generate for your site. I would recommend that you manually submit your articles to a minimum of fifty article directories, but the more you can manage, the better. This method is long established and one of the most successful ways of creating backlinks to your website. Sometimes, your articles may even be copied and posted on other sites, thus creating even more backlinks pointing to your site.

You should also join at least five forums that relate to your particular niche market. Become active and make several posts a day to each forum. The forums are trawled by the search engine spiders frequently and indexed regularly. When you make posts on these forums, ensure you include your site’s URL in the forum’s signature. You could also try creating a social media profile on sites such as meetup.com as this will not only pass on the links to your site with the anchor text you choose, but its also a really good way to meet with groups who will be local to you and share the same company interests.

There are literally hundreds of social book marking sites like Stumble Upon, Digg, Sphinn and Mixx with these networking sites normally having a high page rank (PR). The search engine spiders enjoy indexing these sites. Once you have signed up, you need to make as many posts as you can. Creating blogs is also helpful. However, it is important that when you make posts in your blogs, you must always link back to your domain within the post. If you do not do this, your efforts will be in vain.

To obtain the best website design for your business, try contacting an affordable website design agency, who will be able to not only provide relatively cheap web design, but they will also be able to point you in the right direction as far as marketing your website is concerned.