Train and assign more than one person to Tweet, this allows your business to send out tweets each day and respond to tweets even if someone is on vacation. However, remember you do not have to answer every tweet.

Include a picture. Logos, your tweeters, or the whole group. This builds the feeling of connection. If you have a new business, I recommend you use a free website builder and connect your business website to your social network pages.

On being connected – encourage employees to share their personal feel-good stories (going easy on the cute kids’ stuff – it gets old fast).

Now that you are established: use Twitter Search to track your own business AND your competition. This gives you a quick look at what people are buzzing about, good and bad. Play on what is working for you and what is working for your competition.

Use TweetDeck to allow you link your multiple social networks, checking just one place for current information on all and saved searched.

Social Mention gives you real-time social media search and analysis. Have a new product or want to know what people are saying about your business? This tool tracks not only Twitter but over 100 social media sites (including Facebook, YouTube, Diggs). You can filter your results by just blogs, or tweets or whatever you may be testing.

Twitter Sentiment allows you track and monitor how many times your brand is mentioned. It is flexible enough to allow you to do this with date ranges; a great tool to evaluate new marketing campaigns.

For your Boardroom PowerPoint presentation, you want to use Twendz. This tool offers you visuals you can take to your meeting that show positive, negative and neutral hits on your product.

Use Polls to gather feedback on major issues! When you make your own website, you can include these polls as a marketing tool. You can also create an online store for any hot products and link them to your polls and tweet about them.

Another good site to put your results in a visual format is Twitrratr. Can’t say it, but it works nicely to track positive, negative and neutral feedback using keywords and phrases