By website assessment criteria, we realize that link popularity building leads to higher search engine ranking. In other words, higher search engine ranking of a website happens when it receives large number of high-quality inbound links.

Link Popularity Building Discovery

Discovering how far our competitors gone in link popularity Building helps us a lot. It's an important website assessment criteria that requires maximum attention.

How should we do this? By referring to search engines. Some search engines show more (minor) incoming links to a website, but Google shows less number of (major) incoming links.

To find out how many inbound links you've got from other websites, you just need to do the following at major search engines:

• At Google, type: link: www.DomainName.com

• At Yahoo, type: www.DomainName.com

• At MSN, type: link: www.DomainName.com

Near the top of the Search Engine Result Pages (SERPs), you will see the number of pages adding a link to your site. Of course, you can also go down the page and see the pages linking to you.

Importance of Gaining Inbound Links

The more inbound links you get, the better link popularity building you've led. It will be proper answer to this website assessment criteria which leads to higher ranking as well as higher visibility. In other words, searchers find you closer to the top of the first (two) result pages. It simply means more traffic.

From search engines' point of view, the popularity of your website plays an important role in increasing the value of a website. So, link popularity building should be an integral part of your internet marketing. Each incoming link is a vote to the credit of your website.

By launching this website assessment criteria, you figure out the link popularity of your competitors as well. If they have large number of inbound links, it could indicate the high-quality content and usefulness of their website.

Inbound Links - Quality or Quantity?

Although the number of inbound links matter, the quality is much more important. To receive a few high-quality links from other websites is much better than having tens or even hundreds of them coming from low-quality sites.

To have better search engine ranking, you should follow this website assessment criteria and lead a link popularity building campaign on a regular basis.

What determines the quality of the link-sending website?

• The page rank of the link-sending page,

• The high ranking of the website in search engines,

• The richness of the content at link-sending website,

• The content relevancy of the link-sending webpage,

• The authority of link-sending website in your industry,

• The anchor text of the inbound links,

• The keyword in the alt tags of the link-sending banners,

• The source of the directory links (Yahoo and DMOZ being the best), and

• The industry relevancy of the directory links.

When you do well in this website assessment criteria, you receive a lot of inbound links that helps the indexation of your website too.

Different Types of Inbound Links

The best type of link you should work to obtain is one-way link. In other words, they are the links for the acquisition of which you don't have to post a link in return. In other methods, you have to add a link to the same site in return (reciprocal linking) and some times, you post a link to another web site (three-way linking). None of other methods could help your site like one-way links.

Linking strategy to receive lots and lots of inbound links is a very important part of your online marketing. You should spend some time on devising an excellent plan to increase your site's popularity. Then, you should dedicate some time on a regular basis to take action persistently. In the long run, you'll see the precious results of doing so.

It's not easy, but it's worth doing it. Once an influx of enthusiast visitors comes to your site, you'll see how this website assessment criteria, link popularity building efforts have helped boost your online business.

It's through website assessment that you become aware of how you and your competitors are doing in link popularity building. It needs to be taken more seriously.