What is the importance of SEO? If you want to promote and advertise your business through the web then SEO (search engine optimisation) plays a vital role in placing your website or webpage on the first page of the search engines on searching of specific keywords. These days SEO (Search Engine Optimisation) has become a preferred medium to get your website recognised by online viewers.

While doing SEO work for your website various factors come into consideration. Link building is a key factor in search engine optimization. Building quality link with various relevant websites is the prime motto of every webmaster. In link building there are various ways one can do link building such as one way links, reciprocal

links, Link bait, 3 way linking, press release, article submission and directory submission. In earlier times there were only reciprocal links but now major search engines like GOOGLE gives importance to one way links.

If the website you want to build link with is relevant, the link building of website will be suitable, permanent and authentic. If you wish to increase your back links then directory submission and article submission will be helpful for you. Submission of articles with high PR websites and the article with rich keywords help your website come first on the search engines. There are many companies competently do SEO and link building

work. If you don’t have experience in SEO and link building this article will help you get detailed information on SEO and link building.

Why SEO and link building

Google, Yahoo and MSN are the major search engines helping display websites for your area of interest (read ‘keywords’). When someone searches something on these search engines they bring the relevant websites by using searching technologies. Here keywords and key phrases play a significant role as online visitors get links of websites only after typing common words and search engines enable them the websites in which those keywords density are high.

There are two types of listings when an online visitor searches on a particular keyword. Some websites pay search engines to be displayed on certain keywords (Called ‘Sponsored List’). Other websites come automatically without paying and is called organic listing.

If you have recently submitted your website to Google and want to bring your website on the first page when someone searches products and services that you offer, is not possible. Page rank is necessary for all organic listings that mark as 1 to 10. The more number of relevant linking you will build with your website the more possibility of your website will be appearing on the search engine.

Article submission is another tool to get more traffic and increase page rank. The more articles you write for your website and submit in different websites and directories the more links will be counted for page rank and getting preference by search engines.

Link building, article submissions are as important as website adjustment in the background.