In the past, some people made a lot of money with Google adsense with the following technique. They'd build a gigantic number of sites and pages around niche keywords, with no content of any value or even gibberish. Adsense links were featured on the sites and were the reason for the sites’ existence. Adsense links were the main, genuine content for these sites. And, as it turns out, sites with little or no genuine content achieved a higher click-thru rate on the Adsense links than sites that had good content.

It’s a horrible thought, but It makes sense. On the bad sites, the Adsense links represented something of value to the niche visitor seeking something related to his or her interest. On the good, high value site, a visitor doesn’t want to click to elsewhere and leave via Adsense links. The visitor want to stay there with the good content.

Eventually, citing "quality," Google closed the accounts of people who presented Adsense links on such valueless pages. When you use search engines, it's nice now to have less pure noise on the web, although, as it is with any medium, quality can still be an issue. Now, when you enter a term in a search engine the top 10 links returned are far more likely to have something related to your search term rather than an endless chain of links from directories, search engines and social bookmarks leading to more directories, search engines and social bookmarks. It is less likely, but it still happens.

This means that the best alternative for folks wanting to try some kind of internet publishing business, earning revenue for advertising is to offer genuine content of some sort. And best of all, you can do this by being a selective focal point for content that a lot of other people create and that they make available via article directories and via RSS (Really Simple Syndication.) After all, that is what newspaper, magazine and publishers do. They select and publish material created by other people. And that’s what the TV networks, cable operators and TV stations usually do. They select and make available material that someone else creates.

So when it comes to using RSS in your own web efforts, think about it. In some ways, it follows a model that all media industries have used for generations. You do not have to create your own, brand new content to create value - but you can and will provide value in your ability to select and aggregate appropriately focused materials for targeted audiences that would like to get more of it in one place. And then, there is the seed of a business model - a very old and traditional business model - whereby you profit from advertising, such as Adsense, that what you both receive and propigate content by using RSS.

Additionally, though there is little awareness of this fact, you can use RSS and the RSS aggregators to increase your organic search engine rankings through backlinks (actively passed on through RSS) and other amazing RSS techniques for promotion and creating power for your revenue generating, advertising or affiliate sites.

There is a lot of material available on the web on the technical side of RSS - how to make it work. However, there is very little information available on how to use RSS to massively promote your web business and generate revenue. If you are serious, you should and can learn more about how to use RSS as a marketing and revenue tool.