When people talk about text links, the first thing that comes to mind is link popularity. At present, there are actually site, which sell text links, and this is a hit among site since this improves page rank. Alright, this last sentence was a bit technical so let me explain further.

Pagerank is basically the numbers 1 to 10 and this is assigned by search engines like Google and Yahoo. For most sites, it is important to rank high in Google because 60% of the traffic they are getting are coming from this search engine. Getting a high page rank can have great bearing on your credibility. Several studies have been made to discover the algorithm (the method) used by Google to compute page rank which changes almost monthly to ensure that no one can break the code. Despite the changes however, one thing remains certain, Google uses link popularity, or the number of websites that’s pointing to your site, to find out if your site is important and deserves a high page rank. If a site with a high page rank is pointing to your website then Google can award you with higher authority or reputation. When an internet user types the keyword you are targeting, say "text links", if you have a high page rank, then you should find your site on the first page of the search engine result page (SERP).

Text links are basically a text hyperlink that’s pointing to another document, webpage, or another location in the website. These are usually highlighted in blue for unvisited links and purple for those which have been clicked already.

Now the question is: why the use of text links? Well, Google and other search engines have programs which are called spiders which crawls websites to index related documents, websites, and other files. These text links are like the highways used by these crawlers to understand the topic of a website and determine if it is related to your content. These text links are ranked higher by websites than direct links and are considered as the best way to improve link popularity.

But page rank is not the only reason for text links. The higher your link popularity is, the better chance you have for people to go to your site. Say for example an internet user is reading this article and would like to understand what "link popularity" means and sees the hyperlink there, all they need to do is click it to go to another site. This is so much easier that going to Google and researching what the phrase means. Through text links, you can now direct internet users to your website! We all know that the greater traffic your site has the more chances you have of selling a product or service. And you get greater chances of making a sale if you have a visitor who is already interested with the product or service you are selling.