Link popularity is a crucial aspect that is necessary for almost all websites to succeed in the online businesses. A site with good link popularity will always stay at the top of the search engine. However link building is a dicey job as few link building efforts indicate forceful or unnatural linking which can be a destructive factor for your site promotion. Knowing what factors can make your link building look organic and where your link will be more valuable is the basis for the link building effort. Both aspects are very much relevant to the importance of a page on the web. That's why this is favored by most of the link builders.

How to know the importance of a webpage?

Google’s way of deciding a page’s importance is Page Rank. Page rank is a numeric value that varies from 1 to 10 that represent webpage’s quality and effectiveness. To compute a page rank of a page Google takes number of factors into account, inbound links being one of them. Having a backlink is the indicator how popular your site is. The more popular your site is, the higher is your page rank from a scale of 0 to 10. Quality of a webpage is substantially based on Page Rank, a sophisticated method to rank web documents. Therefore numerous link builders elude low PR webpage while building links. But is it worth doing so?

Why does varying PR matter in link building?

No doubt, finding quality links from higher page rank is more valuable. However, "Organic" link building involves getting backlinks from all type of thematic and relevant sites ranging from page rank 1 to 10. For instance, if you have 100 links and most of them are from high PR, then it clearly specifies that you have opted some unethical techniques and that can be the reason of your website’s condemnation by Google. Consequently, you must get at least more than 25 links from low PR page. There are misconceptions that links from low PR can not disburse your website more. It is not true however as in terms of search engine ranking algorithm, if you are gaining links from relevant and quality sites having 0 PR your backlinks are organic. There might be a chance that the site having 0 PR will gain good ranking after PR updates and that can add extra point to your efforts.

If you can cultivate your instinctive skills in placing valuing inbound links, relying on all range of PR, you will elevate links to your site naturally. It will also make your link efforts look more natural. Thus, it’s wise to count links from varying PR.