You'll know by now that link building is one of the fundamentals of SEO. That's a given right? Of course it is - like it or not current search engine algorithms base a lot of their processes on the calculating the quantity, quality, theme and contextual relevance of links to a website.

Before I go on, let me make a little proviso; I'm not saying that link building or the Link building Services is the ONLY thing that has an impact on your search engine rankings, just that it is a big part of it.

If you're serious about SEO then you need to get serious about link building and start looking around at the different types of links you're going to try an get and the best Link building Services you have.

So what's a base link then?

For the purpose of this discussion, the term 'base links' refers to those relatively easy to get back links from the likes of:

• Web directories

• Article directories

• Press release directories

• Discussion forums

• Social book marking

What do I need to do to get base links?

I said before that these types of links are relatively easy to get, but it's not all plain sailing. It's still going to take a bit of organization and a good deal of time to make the most from them. You're going to need:

• A good quality website

• Some good quality, keyword rich internal (fresh onsite) & external (fresh offsite) content

• A structured link building plan

• At least 2-3 hours a week

Do base links really work?

If the question is; "Will I rank No.1 for my top keyword just by getting links from directories, articles, Press releases, forums & book marking sites?" Then the answer is 'PROBABLY NOT'

But if the question is: "Will sensible link building from directories, articles, Press releases, forums & book marking sites help my overall back-linking campaign?" Then the answer is a definite 'YES'

You've probably read all types of stuff across the forums about the value of various types of links. My advice at this stage is to treat forum information with kid gloves. Sure forums are a good place to hang out and soak up some extra knowledge ... but don't believe everything you read.

In my SEO career I've not worked with or analyzed one website ranking on commercially beneficial key terms that hasn't indulged in some form of base linking. So go figure and get cracking!

Tips for effective base-linking

• Have a look at what your competitors are doing - no harm in trying to replicate successful link-building efforts.

• Don't spam - we're not talking about link-spamming here, so only do it if it's relevant and you've genuinely got something to add.

• Get on a roll - consistency is key. Once you start, you need to keep it up, increasing your efforts on a monthly basis

• Don't give up - thinking of giving it 3 weeks and seeing how it goes? Forget it, you need to put at least 6 months into it. Patience is a virtue.