One of the most vital part of link building in Search engine optimization is the reciprocal link building. Reciprocal link building is a kind of agreement that is made between two websites that they would link each other on their web pages. This is rather an agreement based on trust on each other as most of the webmasters doesn't have much time to check whether the other is maintaining the link on their page or not. The point is that if you are having a good content on your website, you would want people to view it. In that case you shall be needing other websites to direct their visitors to your page. On the other hand the other hand the other website that you are linked to may also have the same thing in mind. Therefore if you both exchange links with each other there are more chances of getting more visitors to the site. And the visitors too would get chances of getting more what they are looking for.

But the main thing that is to be kept in mind in this respect is that you should always build up reciprocal links with those websites that are more relevant to the contents of your page. And this is the best way of building better reciprocal links. And this can also help grow your page ranking. But there are also some websites that block the links back from the search engine spiders. This may be because that they want to make their website appear to be having one-way links or having fewer outbound links. This is however not an ethical thing and this can't help you anyway. These are known as the blocked recips and you should not try to build reciprocal links with thee types of websites. Therefore try to avoid this type of websites, as they can't help you any way.

However to check whether the website that you are trying to build reciprocal link with is using blocked recips you can check the source code of the robots tag. And if you find that it is set to "no index, no follow" then be sure that the page is being blocked. Therefore you should not go for that website for reciprocal link building. Moreover, there are also other methods that are applied by various unethical websites for the purpose of blocked recips. In that case look for robots.txt at the root of the domain and you can see the files and folders that are being blocked. Look for the links pages or the directory these pages are in, in this list. If you find anything like that it is recommended not to exchange links with such websites.

Moreover, relevancy is one of the most important things to be kept in mind while building reciprocal links. However it is often seen that many webmasters have the tendency of to have their whole focus on page ranking while neglecting the matter of relevancy to a great extent. Though it is true that page raking is the sole concern of search engine optimization but along with that it should also be kept in mind while building up reciprocal links that the website you are trying to link with should have contents relating to your website. Otherwise the whole of your effort is going to be in vain.

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