You have to build quality link if you want good position in the search engines like Google, MSN, and Yahoo! etc. it will help you to get inbound links which is to increase the search engine results page position for your websites homepage and automatically for your deeper URLs. Link exchanging with other webmasters and bloggers is not always of very valued thing as you are thinking of it. The reason is promiscuously exchanging of links creates a lot of noise and haphazardness. Your exchanging of links with irrelevant links which is completely unrelated to your website will do no good for your websites publicity. It will just increase the number of links. And therefore to have a quality link building exercise the placement of links has to be interrelated and voluntary. The thing is very simple that if you have a hair care website and that links to a web designing website and the web designing websites also link to a hair care or body building website. It will not give you a great value and moreover it does not make any sense.

So the external links that you have given on your website should add value to your existing content. If you design websites but don’t provide services then it makes perfect sense to recommend to your visitors some quality websites and online resources. Similarly a company can link to a website or websites that provide a search engine friendly website designs or the websites that contain useful web designing tips and tricks. So this is the fact you should care for. Another risk lays in the very fact that promiscuously exchanging links with all sorts of websites can harm the reputation of your webpage as there can be penalty for linking to websites that have bad reputations. So indiscriminately placing the links of your webpage does not do any great work for you.

When you have lots of quality inbound links it conveys to the search engines that your website contains really valuable information and hence it should be ranked higher for the related topic. Even when you link to other external websites and if those websites contain trusted information then too your website earns higher rankings. So when it comes to exchange of links then always remember that exchange your link with some other quality links not with mass quantity of links and that can harm your purpose instead of do good for your websites high ranking.

The search engines consider the number of quality inbound links when they count the popularity of a specific website to a keyword. Now your are happy that you have gathered a number of inbound links but the fact is your links now have to be relevant and interrelated and voluntary. So when you are exchanging links then remember that exchange it with some other quality links not with mass quantity of links and that can harm your purpose instead of do good for your websites high ranking. It is all about quality link building in search engine optimization.