Why do people submit RSS feeds? Surely there must be reasons behind them doing so faithfully. Webmasters submit RSS feeds when they update their website with new web pages or build new websites, while companies do so when new products enter the market. The one sole purpose is to drive traffic, or get visitors to their websites.

Where does the traffic come from? We need to understand how RSS feeds work so as to appreciate the whole mechanism of deriving traffic. RSS is simply put, Really Simple Syndication and in XML format. These are files that need to be parsed or read using aggregators or RSS readers.

Before you get drown in a complex myriad of terminology, I will explain things in simple digestible language. RSS feeds essentially displays news or content that refreshes and updates itself whenever the source is updated. Try to imagine that your website is a TV set, and each TV channel is an RSS feed. Each time the channel changes, we see a different image or content on your TV. The same goes for RSS feeds.

People use feeds to convey messages and bring news about finance, stocks, weather, entertainment, latest product reviews, shopping discounts etc to targeted audience. Webmasters can submit RSS feeds to RSS feed directories for free. Such an activity brings significant benefits:

1. Content Syndication

Webmasters are always hungry for unique content. RSS feeds are useful for content management and because content delivery is instantaneous without the need to dabble with and modify their web pages, it’s the choice content source of many websites today. They essentially find their feeds at RSS feed directories, either in general or niche topics. This is one main reason why it makes perfect sense to deposit or submit RSS feeds to these directories. Envisage the kind of traffic your website would receive if your feed is published on other websites in the same theme as yours.

2. Link Popularity

Did you know that you can build RSS feeds and incorporate your links to your websites? If your feed is displayed on another website, that is an additional backlink for you. This has a positive effect on your link popularity in time to come. Download RSS Builder, a freeware to try building an RSS feed of your web page. Submit RSS feeds after that.

3. Build Credibility

Almost all successful webmasters regularly submit RSS feeds of their websites. Since RSS feeds are popular, invest more time in creating news worthy information on your website before distributing the RSS feeds. This would improve the chances of getting your feeds syndicated on popular and authority websites. You can establish yourself as an expert and build credibility in the long run. Credibility is invaluable in business as people would entrust their money to you, ie purchase your products.

4. Content Delivery and Notifications

Subscribers of RSS feed directories would get occasion notifications about the latest RSS feeds available. Submit RSS feeds from time to time, and be a regular contributor of useful feed content. You would pick up many loyal fans along the way as people start book marking your website as their regular content source.

Expert webmasters understand the power of RSS feeds and more so, the importance of distributing feeds to as many directories as possible for explosive impact. Find out what secret tools they are using to submit RSS feeds to feed directories faster and reach more targeted audience at my blog.