Any SEO worth his money would vouch by the importance of effective link building strategy. Link building is one of the most important factors which should be taken into consideration for enhancing the natural ranking of websites. It also helps in increasing the referral traffic from the other websites.

Out lined below are the 5 most important link building services, which a SEO can’t afford ignoring. These services form the basis of an effective link building campaign and they are:

• Press releases: One of the best link building devices is press release. If the press release features the latest news in a meaningful format then it can really do wonders for your website. In addition to bringing-in quality traffic, they can be helpful in getting a lot of in-bound links from quality news portals.

• RSS Feeds: You can syndicate the content on your website to other related websites through real simple syndication (RSS). This way you can get targeted traffic to your website as you would be having your link on the syndicated webpage. The search engines consider this too as a very relevant inbound link.

• Directories: Online directories are a very important source of one way inbound link. It’s pertinent to note here that; to get maximum leverage from these directories it is very important to submit your pages in as many directories as possible. The right selection of such directories can very well ensure sizeable amount of targeted traffic.

• Viral campaigns: The importance of social networking sites is growing by the minute. By submitting blogs and other such feeds on these directories, substantial amount of one-way inbound links can be obtained. They can act as good viral campaigns to create awareness about a new product or service.

• Similar websites: The most important and the toughest link building exercise are getting links from related/ similar websites. The search engines impart maximum value for links from websites which render their services in a similar domain like resellers, partners, industry associations etc. Moreover, direct inbound links from websites with the suffixes like .gov, .edu. Are given highest importance, that’s because links from such websites/ institutions enhance the credibility of a website.

Link building exercise has the potential to make or break the effectiveness of your online business model. That’s why it would be always advisable to go for a professional link building company. Such a company through proper application of link building strategies can add to your stated goal of getting more visibility on search engines.