This article will explain what a back link is, and why they are important. Also, how you can get them and avoid trouble with the Search Engines.

In search engine optimization speak, the amount of links back to your site is one way to measure how popular or important your site is. They also known as incoming and inbound links, Search engines often use the number of These links as one of the most important factors for determining that websites ranking. Links from an authority targeting your keywords are highly valuable. If the exchanging sites have content geared toward the keyword topic, the back link is considered relevant and believed to have beneficial influence on the search engine rankings. Most search engines use software to determine the number of back links they have recorded for a particular web page. For better search engine ranking back links of good quality are needed. It not how much but how good your back links are.

If the Google spider likes your back links, It will increase your chances of a higher ranking with the search engine, for those specific keywords. This lets Google know that you are putting in the work for you website to deserve a higher ranking. The two places where you should be looking to get back links from if you’re trying to increase traffic so that your web site will appear on the search engine, a general sources, such as page review sites. If you submit a article with quality content to one of the top article directories to, this could generate traffic to your site, if your keywords are tight. But the truth is, that same article could be ranking for high traffic and high dollar keywords, so even if your articles are bringing in traffic now, there's a very good chance they could be bringing in much more traffic then they are now.

There certain types of back links that can hurt your site rankings. Some of these methods are known as Black Hat techniques. Sometimes, people are so focused on building many links, all their concentration and time is spend trying to rank for various keywords. They rush out and purchase some type of back linking software. Then all of a sudden they get all this links really fast. But guess what this sends a red flag to the search engine. The message is that it is not normal to get hundreds of back links in such a short period of time. Concentrate on building your business for the long term not short term profits.