The vast amounts of information that is available on the internet can be got easily by using the search engines. To be visible one needs to have a good page rank. This page ranking is decided by various parameters. One of them is linking strategy. This is a very good feature used to increase traffic to the website. Linking is a simple yet powerful tool. It has to be used in the right manner to increase traffic flow to the website. There are different means to develop a good link structure.

Benefits of linking

The most common and popular means of link creation is through the link exchange directory. This is an online directory having a database of millions of websites which are looking to start linking. They are neatly catalogued and chronicled. These link exchange sites are easy to use, have user friendly instructions and are very popular. The reason being that the sites which are on it have already been checked and validated. Hence all one needs to do is find the right site and start the procedure. The process of link creation is handled very well by these directories. The link creation should be done with a site of similar interest, or else it is a waste of time and exposure.

The negatives of link swapping

One of the off shoots of link swapping is reciprocal linking exchange. This is where both the websites have gateways to each other. This set up is beneficial to both the sites. But since linking is easy, it is done rampantly and without any reason. It is very easy to fall prey to link farms. Here the linking is random and does not serve any purpose. We need to be careful while accepting a link exchange request. This is why reciprocal link exchange directory comes into the picture. They are hugely helpful and totally eliminate these problems.

Judicious use of Link exchange

Since linking is popular it is very easy to get carried away. If the user is looking for serious increase in traffic, then link building is a very good way to do it. This is a very innovative feature, if used well will provide very good returns. It also has a say in page rank. Hence it becomes important to use it well.