We need to constantly keep innovating in the fast changing world of the internet. There are a lot of new innovations that come up to help in expanding the reach of the internet. Visibility is a very important feature. Here link building plays a very important role. A link is a used to connect to other sites. The host site will show the link to the relevant site and one can navigate to it easily by clicking on it. Now page rank is one of the most important criteria’s for popularity. When a person searches for information of Google or search engines, the top sites will have more chances of being visited. Hence page rank plays a very important role here.

Link Exchange

This is not a new concept. It is very popular because it has a direct bearing on the page rank of the site. Google looks into the linking strategy of the site before allotting a page rank. Hence it is very important to maintain a very good link record. It should have relevance, quality and ease of functionality. Link exchange directory sites will help a lot in assisting to find good links. There are many one way linking is preferred to reciprocal linking. Linking to a site which has a higher page rank than you is a very beneficial to the site. This can be done effectively by using a link exchange directory.

Linking effectively

A link can make or break a website. It is very easy to be pulled into a link farm. Hence it is very important to be vigilant while approving a link exchange request. There are many sites which offer attractive options while requesting for a link. These should be dealt with very carefully. Providing one way links to sites which are not relevant to yours does not affect page rank. Maintaining a good categorised link directory is very important. Reciprocal linking should only be done with sites which are relevant to your site. This is one of the cardinal rules that need to be followed. If not there is a high chance that your page rank will hit bottom.

What to avoid

Do not submit link requests to link farms and free for all link directories. It is good if we get our links from a link good reciprocal link exchange directory, this will endure credibility and good value.