The internet is a highly competitive arena. One needs to be on top of his game and continuously innovating to be the best. There are various new concepts that have been put forth to help increase visibility and traffic flow. One of the most popular one is link swapping. This is a feature were a link is placed on a webpage to another site, and when a visitor clicks on it he will be able to navigate to that site. This can happen vice versa, and then it is called reciprocal linking.

Reciprocal linking

This is a very popular means of increasing the visibility of the site. Reciprocal linking when used well and thoughtfully can be very useful. Both the sites offer links to one another. In this manner both are benefitted equally. The main point to take note here is that one should be very careful while accepting or sending a request for reciprocal linking. It is advisable to link up to sites of similar content. The possibility of being included in link farms will harm the page rank. Link exchange is a very powerful tool when used to its full potential.

Darwinsweb.com

This is one of the most popular and widely used reciprocal link exchange directory. This site is very good and has some very good features which have made them popular. The link exchange function has been simplified a lot in this directory. There are thousands of articles and web pages that are featured here in neatly classified folders. All one has do is choose the topic which he is interested in and go through the various sites listed. He can study them thoroughly and then make a decision. There are very easy and convenient steps explained in the site to guide you through the process.

Proper link building strategies explained

The need to be judicious and cautious while accepting link requests is the reason for the directory sites to become popular. If the directory is popular one can link up effortlessly. Many use these directories to promote their sites. The reciprocal link exchange phenomenon is a very successful one. There are millions of users of reciprocal link exchange sites. These directories are warehouses of very good quality sites and one does not need to go any were else to establish a good link network.