Link Building is the way of getting inbound one way links to ones own website. Link building is simply collection of links to your websites by what ever means. This can be done

Reciprocal links

Being listed in newsletters

Directories

Search Engines

There are many ways to get links to your website - you can subscribe to web directories, post in forums having a link to your website in the signature, and many more. Generally, the more links you have to your website, the better. Note, however, that search engines can distinguish a forum signature from a link to your website in an article. This means that you should try to receive links from quality websites on topics similar to yours.

Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines

Listed below are the benefits of Link Building:

1. Anchor text

The Anchor Text of Incoming Links plays a major role in your website's ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages .

2. Page Rank

Page Rank is Google's measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign

3. Direct Traffic

Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic.

4. Deep indexing

Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (up to 3 to 4 months)

While indexing a page, search engines would also index the links leading from that page even if they are embedded very deep in your site structure.

5. Indexing Dynamic Pages

Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques.

6. Wider Search Engine Coverage

Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site.

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