The Internet is full of service providers that offer guidance on link building, SEO optimization and other online marketing strategies. Only with a single click you can avail a number of services—one way link building services, buy one way links and outsource link popularity.

Link building is one of the most preferred techniques of acquiring better search engine rankings. Usually the webmasters go for reciprocal linking to get easily noticed by the search engines.

The advantages of using reciprocal link building are manifold. It is one of the easiest and cheapest ways of building links. You don’t need to spend lot of time in searching a reciprocal link. It is only a matter of sending two-three emails. Since it is a mutually benefitting affair most websites approve it easily.

Another advantage of reciprocal linking is that it you don’t require to go to sites that are not relevant to you. You only link to the sites that provide similar services as yours. By establishing a relation with only relevant sites you can pull potential customers to your site and improve your rankings. This usually does not happen when you are linked to non-relevant sites.

In case of reciprocal link building, you always have a reason to explain why you want to link to that particular site. You can also convince the webmaster of a particular site by emphasizing on the fact that reciprocal links will benefit both.

Above all, the websites with which reciprocal links are established has a better page ranking that means they have more visitors than yours. So, it is likely that it will greatly help in driving traffic to your site.

No doubt, reciprocal linking is cost-effective but it is not above disadvantages. Unlike other processes like article and press release syndication, reciprocal linking does not give you external links. In case of article or press release syndication, you get new external links and if the content published is of good quality you are likely to get lot more new traffic to your site. This way you can improve your search engine ranking and get exponential links.

Again, in case of reciprocal linking the popularity and performance of your site indirectly depends upon the site you are linked to. Often the sites with whom you want to establish a link has a higher rank than your site, so it becomes difficult sometimes in convincing the webmasters that are very strict about their rules.

Despite its disadvantages, reciprocal link building greatly helps in enhancing your website’s performance.