The best thing that a business or an individual can do to ensure that their website is being promoted is to attain the services of a link building service. It does not need to be said, but relevant links are a valuable thing to have. With a firm building link campaign in place there is a great potential to receive a high return on their investment. Since links are so important in search algorithms today, businesses and anyone else with a website should take finding the right service seriously. To help find a good service there are a couple tips to sort out the better services from the bad ones.

1. Anyone looking for a service to build links should first seek out expertise. The builder needs to have an understanding of advanced building algorithms such as VIPS and Trust Rank. It is important to read through the service’s website with care. They should be able to display knowledge and understand SEO, marketing, search engine algorithms and fitting business practices. Professionals in this field will make sure that they make their expertise is shown on the website.

In addition, it is also a good idea to check out the website as a whole. The website’s design should be professional and user friendly. Although, this may seem unnecessary, the design of the site is a representation of the quality of work they provide. If the site’s design is haphazard then it is likely that the link building service does not take care to build quality links.

2. Look for examples of success. A top service will allow for individuals to see their past success. Make sure to follow up on the success statements. If they claim to be number one search to make sure that is the case. If they are then this service may be a good choice.

3. The reputation of the service should also be considered. Professionals in the SEO industry will understand the need for building quality links versus low quality. As well, having a recommendation from other peers is valuable since colleagues are sometimes the best judges and may provide unbiased options.

4. Each link building service should be upfront with how the links are attained. There are methods that are straight forward that follow search engine regulations and then there are "black hat" techniques, which do not adhere to guidelines of the search engine. One should consider carefully on how their links will be created. If there is a company’s reputation on the line, then hiring a service that uses unethical techniques can be a risk.

So if an individual or company takes into account these four guidelines to find a reputable service that builds links then their company will be successful.