One of the most important factors in search engine ranking is the content on your website. And it is more important to retain high quality backlinks in the content if you want to retain the ranking of your website. Getting ranked in search engines is important for your website but more important for it is to appear for your keywords. The link building process for your website needs to be done very carefully otherwise your website may drop out of the results of search engines.

Basically, there are two different types of backlinks. They are reciprocal link and one way link. There are other techniques for link building but the two mentioned above are the major types that are easy for anyone to apply. Reciprocal linking is basically exchange of links between two websites. This technique is being considered as less valued, these days, than the one way link technique. In the past, importance had been given to sharing links, no matter which different types of website are sharing links. Overtime, the totally unrelated websites started sharing links. Search engines now realize that the irrelevant links are of no worth for the visitors. Now the search engines rank high to the websites that have relevant content to the keywords and which have the relevant links to other websites. Now the websites with same type of niche exchange the links and search engines recognize it.

One way backlinks, on the other hand, are the links which point directly to a specific page of your website without any reciprocal link back. This technique is more valuable than the reciprocal links technique. Search engine consider the one way technique as quality technique and they start considering your website as an authority. One way link sources include forum signatures, web directory listing, commenting on blogs and social book marking websites etc. Remember, the one way links should look natural to search engines. Obtaining too much one way links to your website will probably result in penalty in the form of low ranking of your website.

Next step is to getting the two types of backlinks. You have to be very careful while choosing links that when and where will they appear on the other website. You should only try for the links on quality websites. Try to get experience in link building to make right decisions. Google record the speed with which a website gets links. So the speed of acquiring the link is not in your favor. It is highly recommended that you build links slowly. A naturally popular website gains the links from people, regularly, who want share what they have found good for them. Google likes to see a steady stream of links to your website, especially for a new website.