Maybe one of the toughest tasks in SEO is to constantly build quality one way back links. Even though there are not two results the same, you must take into consideration that links don't have to be always reciprocal and they don't have to cost a lot, that if they cost at all.

In all this uncertainty I'll draw some guiding lines to help you achieve better results in generating back links from related websites.

Before getting your hands on a quality one way back link you have to initiate a personal relationship with the other marketer and prove your unselfish intentions.

Spamming is generally conducted through automation, namely software that searches linking opportunities and send sterile link requests. I don't imply never to use this kind of link searching programs but resume their usage to researching only.

Once the link host was targeted go ahead and contact the webmaster and most importantly give him enough reason why a link referencing your content would benefit his website and readership. Don't ever make such and approach without enforcing with sufficient arguments the "Why" factor.

Never expect the other party to gratify you with a free link without giving enough reasons to do so.

Some self fabricated context to use at your first contact:

-searching for an outside opinion on your work;

• suggesting other valuable content sources besides yours;

• make yourself available to write an article for their site;

• propose interviewing them on a rapid questions list supplied by you

-indicating broken links or 404 errors on their website;

• make recommendations for their site's layout - this generally has a higher response rate as every serious webmaster seeks to enhance user experience.

Places to look for relevant websites to build a link on are forums, popular blogs and even offline events.

When initiating contact through email, don't use an email address with the same domain as the site requesting a link for.

Popular websites are constantly being assaulted by link requests. To even be considered as a potential partner, refine your approach with appealing venture and fruitful coop. ideas.

Once the dialog is opened, strive to keep it this way. Permanently ask questions and stay interested in their person. Whether or not they've accepted your proposal is irrelevant; if you find them to be a valuable candidate, keep in touch.

Don't resume solely to email. If this doesn't produce reactions pick up the phone and start a live conversation with the guy.