A website thrives and survives on the traffic it receives. This may sound obvious but many new websites seem to disregard this basic thing.

While the creation and presence of effective links within your website is a crucial factor in ensuring that your website is well optimised for search engines, it is still only one factor and you should take the time to explore other means by which you can achieve a successful search engine optimisation (SEO) campaign.

One of the most important things to keep in mind is that high-quality link building takes a huge amount of time. There is simply no way to get around this fact and many web developers who resort to the use of spidering software as opposed to actual human efforts are bound to experience less than satisfactory results.

Link farms should avoid these at all costs. In most cases, a text link that you purchase from a link farm will have absolutely no value and therefore have no use for you. Be wary of sites that feature several links that obviously have nothing to do with each other and are irrelevant to that particular site's theme and general content. This is not a hard and fast rule however, as there are many reputable sites that host a large number of links.

Relevance is of course of primary importance and to this end you should make sure that any links that you host on your site are relevant to your content and general theme. One of the most important factors that can affect the quality of a backlink is the number of outbound links. Generally speaking, a good quality backlink will have as few outbound links as possible. The total number of outbound links on a page will also have an impact on the value of a particular page.

You should also consider the possibility of buying links as a means of increasing traffic to your site as opposed to buying links for the purpose of increasing page ranking and inbound links. This could potentially provide more direct benefits and even profits for you.