If you want to increase your website's rankings in the search engines, you will need to use inbound links, backlinks or one-way links to promote link popularity. To do this, there are many link building and directory submission services available. All the major search engines are somewhat flexible, giving status and ranking to sites that have links to their webpages from related, themed and quality sites. Linking to sites of poor quality will only lessen your Link Popularity, if not totally ruin it.

By following these 3 easy steps in your Link Building campaign, your website will begin to see quality traffic from relevant and themed websites.

1. Choose Your Keywords and Keyword Phrases Carefully.

Keywords and keyword phrases are the primary words that potential customers use to find your website when using a search engine. The right idea is to optimize your webpages for these keywords or keyword phrases. You should choose keywords and keyword phrases that accurately reflect your business and/or services. These keyword and keyword phrases should be specific enough to target your potential customers.

For help with keywords and keyword phrases, check your website’s server logs to see what search terms have worked for your website. Also, try search terms to see what works on your competitors' sites.

2. Build up the links to your Webpages from other Websites.

Search engines view inbound or one-way links as a positive vote for your site. Therefore, the more incoming links, the higher your page will rank. There are limits, though. The search engines must view the linking sites as quality addresses. Having seedy sites link to yours can harm your rankings. Propose to exchange links with websites that are related or themed to your own business and website. If they have a higher page rank, all the better. Also, ask those seedy sites to remove any links to your website.

You can easily pull up a list of sites that link to yours. In Google's search box, simply type link:yoursitename and click Search.

3. Check Your Progress and Be Patient.

Search Engine Optimization, especially Link Building doesn't happen overnight. It will take a few months to start getting good page rankings. Trying to rush your SEO’s linking campaign can lead to mistakes. And the consequences of those mistakes can be pretty severe.