Link building is an integral component of any marketing strategy that strives for free online advertising. Building back links is one of the most effective ways to boost your search engine rankings. Incoming links are viewed as a 'validation' of the authority your site maintains within the community or niche. With a higher rank your site is now more prominently displayed in search results giving you more exposure online.

Due to the fact that building back links can greatly impact the amount of traffic you receive it is wise to devise a linking strategy for your business.

Here are 3 such strategies you can use for building links that will help to increase both your search engine rankings and the traffic to your site.

Creating New Content

The more information you circulate online the more exposure you bring to yourself and your business simply because it is a numbers game. Not every piece of content you compose will appeal to everybody but by maintaining a constant flow you will be able to appeal to a very large cross section. As your information finds its way to various locations on the internet you will invariably pick up back links from different groups and businesses. The more influential the source of these links is the greater positive impact they will have on your search engine rankings.

Content Distribution

Any information you compose is worthless unless you get it out in front of people. You need to find/establish means in which to distribute your content. Whether you outsource this task or do it yourself it does not matter as long as you publish and circulate ever piece of composition you create.

Article submissions, blog post, and press releases are a few very effective and proven channels to use when distributing any information online,

Social Media

The use of social media channels for increasing your business exposure is a sensational way to distribute links for any of your content. This method will require your active participation and will involve an investment of your time. If you intend to effectively use social sites it is recommended to focus on only a few sites to get the best results because of the time involvement.

Link building is a subtle but very effective way to boost your search engine rankings which will give you more free online advertising. The boost in exposure is a result of the greater relevance given to your site based upon the number of incoming links it has. These links are viewed as a validation of the importance and/or relevance the site may possess within a niche or community. Obviously a need for some type of linking strategy exists to take advantage of and capitalize on these 'free' benefits. The 3 suggestions we discussed above will help you maintain a high profile online. By continuously producing and circulating fresh content both the search engine and the market place will be much more aware of your existence. The key here is to create the type content people will enjoy and then to be sure you make it easily available for all to view.