Copywriting Services: How to Choose a Good Copywriter

Reference & EducationWriting & Speaking

  • Author Tratent Backsworth
  • Published December 26, 2011
  • Word count 529

Copywriting services can only achieve results for your business if they are focused on ROI. Ultimately, that's what copywriting is all about: compelling your carefully targeted audience to take immediate action and convert to a sale. Therefore, it isn't enough just to have good writing sell your product or services. You need writing that is well-researched and specifically designed for your consumers in the exact markets you target. However, understanding how to choose a good copywriting service isn't always easy. The following are tips to help choose a powerful copy writer.

*Focus on Communication

The most critical part of your business relationship with a copywriting services company is communication. If the emails and correspondence you receive from a potential copywriter are sloppy or full of mistakes or if it's difficult to get the writer on the phone or reach them by email, then it's not likely that they'll be attentive enough to craft copy that will precision-target your consumers. A good copywriter is responsive and demonstrates quality in their communications - including emails, chats and text messages.

*Extensive Market Research Skills

Developing effective copy isn't as simple as just being a good writer. A results-oriented copywriter will possess extensive market research skills and use them to create a comprehensive understanding of you and your business practices, your products and services, competition, markets, consumers, price points, sales funnel and more. Copywriting services that do not offer these skills and resources are in reality producing nothing more than articles, for without the research to back it up, that's all any copy could possibly amount to.

*Professional Writer

A good copywriter is a professional writer and editor. They don't need to use internet marketing hype because their craft is far more persuasive. They don't make spelling or grammar mistakes and they are experts at choosing just the right words at the just the right moment, and at just the right cadence. You can determine a copywriter's skills by examining their emails and communications with you, their samples and portfolio items and the copy on their own website. If you're not moved by what you see, then it's not likely your consumers will be either.

*Salesman

An exceptional copywriter is one who subtly blends professional writing skills with expert salesmanship. If you don't feel compelled when you communicate with your writer, then your clients probably won't either. If the copywriter you're considering isn't persuasive and doesn't cause you to feel a sense of urgency to contract their services, then why would your customers feel compelled to convert by their sales copy?

*Direct

Good copywriters with proven success records don't waste time in their communications and they certainly don't waste time in the work that they produce. They are direct and get right to the point. They use short but powerful words and sentences. They understand the influence of carefully-placed pauses but they are also masters at building and keeping momentum going. In successful copywriting there's no room for weak words, eloquent stylization or long-winded passages.

The bottom line is that if the copywriting services company you're considering can't sell you on their own services, then how could they possibly sell your clients anything?

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