A press release service is written for the purposes of announcing any form of information of communication for news media. The Idea of a modern press release came from Ivy lee who worked with a news agency in Pennsylvania rail-road in Atlanta in 1906. Press releases that are published online provide valuable back-links, targeted traffic and work to improve a website's search engine performance index. There are numerous press release services online, most of which are free but provide a premium upgrade as well.

New releases can be posted online, faxed, emailed, or posted to television, newspaper and magazine editors. Before engaging a press release service, there are certain guidelines that you should take into account. For you to have a good press release service, you should have a ranking performance index that is above 4 on Google. Sites that have no page rank may not be beneficial and are likely to be blacklisted as spam. The websites allow users to optimize or create brand awareness for their content for search engines by using methods such as tagging, header tags, and anchoring.

Creating news releases to be published online is a great way to promote a company's product, service, or name, and further enhances a website's credit and generates back-links to a website. Mainly via a syndication process, tons of volumes of subscribers can pick up the news releases. If you do not have the time or the expertise to do this, you can get a press release service to write your press releases online with a high demand topic. This not only improves the number of targeted visitors, but will place the name of your business highly within the public domain.

Websites have currently created a foundation for how press releases are submitted. The rise of commercially free based release services that coexist with media press releases has created a more affordable environment and a level playing field for smaller upcoming companies online. The basic idea of press release services is they have a repository of numerous press releases that eventually makes the companies prominent not only online but via search engines.

Press releases have now become a common feature in the public relation field and they have the general aim of attracting favourable attention in the online market media to provide publicity for clients. They are not only used to create a feature story, but also contain promotion of personal goods, news products, awards, sales, upcoming events, and other financial data.

The internet has necessitated that the press release writing styles that have evolved should have different styles. Today, press releases are written in a stylish format to deliver more than just facts. This also involves a do-it-yourself method that escapes the expensive news channel. The advantage of press release services is that it is very difficult to put embargoes on writers, since there is unending pressure, which makes editors have many other companies to choose from.

This makes it hard to blacklist press release services as several clients are available or may want to get their content featured on websites. Further, the articles can be converted to become podcasts then put onto monitored community websites and are commented on by journalists and feature writers. Press release services continue to evolve and as technology changes and becomes more and more innovative, press release services continue to embrace this change.