"Connecting Clients & Service Providers"

Network, Communicate & Do Lots of Business

"The secret of success in life is for a man to be ready for his opportunity when it comes." Benjamin Disraeli

As a Hair or Skin Care service provider, you know that your business constantly evolves as your business grows. For your professional development, you may move from place to place so that you can improve your client service time, build your clientele or even learn new industry skills.

While your business is evolving, how do you plant to connect and stay connected to the clients who are driving your business and better yet, how do your clients connect and stay connected to you? Wouldn’t it be great if you could show up wherever your clients are looking for you? And where are they looking for you? Yep, Online!

In the 21st Century 70% of clients start 95% of their searches for services on the World Wide Web that we know as the Internet.

Having a Strong Online Presence

Businesses that are positively linked to multiple websites are considered to have a strong online presence. The more useful information you have about your business on the Internet, the more relevant you become when someone searches for you on Google, Yahoo and MSN.

Some businesses have Company Websites. Websites are a great way to profile everything there is to know about your business. The question that you must ask yourself while developing your website is, does your website make a call for action to your client.

Other companies attempt to profiles their business on Social Networking Sites such as Facebook, MySpace, linked in, blog on blogger, and post videos on YouTube. These social networking sites are good for networking and making deeper connections with your clients, but are commonly mistaken for a way to profile your business. The importance of being apart of social networking is that you are apart of a larger community, thus, giving you a stronger online presence.

Another way companies profile their business is on an Industry Specific Social Networking Sties like MyAppointmentOnly.com, Autotrader.com, and Opentable.com just to name a few. The important difference between industry specific sites and other social networking sites is that industry sites strategically call your clients to do business with you! They provide both you and your clients with industry specific tools to do business online. Whether that is making a hair appointment, purchasing a car or making a dinner reservation, your clients can continue momentum when doing online business with your company.

Making a strong FIRST Connection

A business that has a strong online presence manages to uses all of the three different types of sites listed above and strategically link them together for a circular communication model. No matter where your client goes to find you online, there you are presenting your business to them. If you successfully link your business to different online sites, you are guaranteed to not only make a positive first impression, but you are also able to make a strong first connection before meeting your client. Now, if someone finds you on Facebook, they can click on your link to visit your custom website and continue the momentum by clicking on your schedule appointment button that directs them to your online profile on MyAppointmentOnly.com. Or they find your profile on MyAppointmetnOnly.com, where all your business information is listed. From there, clients can link to your blog and read useful information. When they are all done they can visit your custom website where they can see more relevant business information and continue momentum by making an appointment online, in real time!

I will be sharing new industry insider information from my desk to your inbox! So if you received this email, you will receive the others. Please share this message with any other service providers in the industry that you think are about their business!

Let's continue the focus! We would like to hear from you! What are some of the ways you connect to your clients?

Cheerio,

Christina Morris

Community Care Representative/ CEO