How To Create Google Charts Like The Sankey Diagram


  • Author Sarah John
  • Published July 26, 2021
  • Word count 995

Data is a two-way thing; to one side, it is quite valuable and lets you learn how to improve your ads and enhance the customer experience. On the other side, it's quite time-consuming and difficult to extract the information. However, the problem with Google Ads is that it produces a plethora of data at one time. And, if you are not using it carefully, you will be drowned.

We all know that data is constantly changing; therefore, you need to analyze the information quickly. That's when you need charts! Charts and visualization help you turn the raw data into a visual format, letting you process information quickly. This article will tell you how you can import data into spreadsheets by using the Sankey diagram in Google sheets.

What Is Sankey Diagram?

Sankey diagrams have become popular in the data visualization task, so the front-end developers need to hand in this chart. The Sankey diagram is simple and straightforward; it's a flow diagram that describes nodes with each node linked by flows.

The quality of each node represents its width. The chart type emphasizes major flows and helps in creating the dominating contributor. This guide explains how you can create a basic Sankey diagram and how you can configure them to a specific type.

Why It Important To Chart Your Data:

Charting will help you understand what goes behind numbers, so you are wasting your time analyzing the spreadsheets' data.

Why Should You Use Sankey Diagram:

• Compared to other pie charts or conventional bar or even flow charts, the Sankey diagram visualizes the energy balancing and the material flows.

• The width of the arrow is directly connected to the quantity flow. Broader the width of the arrow, the larger the material or energy flow.

• The arrow shows the flow from one node to another; this makes them ideal for value chains or production systems as you cannot achieve this by using excel tables, pie charts, or even bar charts.

• They easily communicate your message between the teams or to the clients and other external partners.

How To Import Or Export Data From Google Ads In The Google Sheets Using Sankey Diagram

Building Google Ads report in the Google Sheets is quite useful; you can easily do everything using a Sankey diagram. However, before you start using exporting the PPC data, you need to export it from Google Ads and put that similar data in the Google Sheets. Here's the step-by-step procedure to do this:

• Log in to the Google Ads account; if you have various accounts, choose the one from which you want to export your data.

• Click on the Reports at the top of the screen and then choose 'Custom.'

• Now from the drop-down menu, select "Table."

• This will open a blank report and name that report

• Once done, you will see to the left side that you have various dimensions, measures, and other details that you can easily plot. Just drag and drop your data and analyze the blank space.

• You can also use filters by clicking on the header of the column

• Next, download the data as an Excel file 'Excel.csv' and give it a name.

• Once done, you will have two options to import the data in the Google Sheets. One is to open the file you have saved in Excel and copy-paste the Google Sheets report. Besides, you can click on 'Fire' in Google Sheets and then import. Then, you just have to upload the file.

The data that you have imported will appear in the spreadsheet; you might have to remove the first two lines from the top. Now you have successfully imported the data in your Google sheets.

How To Draw A Sankey Chart With Google Sheets:

Here's how you can convert the raw and difficult spreadsheets into an easy-to-understand Sankey diagram. For this, you need to install ChartExpo; here are the steps to do this:

• Once installed, go to the Google Sheets ( you will find it at the toolbar's top). Look for the 'Document add-ons'; once clicking this, you will see a drop-down with all your loaded add-ons.

• Go to 'ChartExpo' and press 'Open' to start the process

• Once the 'chartExpo' add-on loads in the tools, you will see it on the right side of the spreadsheet. Click on the 'plus (+) to get started with the new chart.

• Now, select the Sankey Diagram from the chart category collection; select the columns and the metrics that you want to measure.

• Once you have arranged all the data in the ChartExpo, click on the 'Create Chart' from the bottom of the menu.

• You may also adjust the title, heading level, color, and other metrics if your chart looks dull. Just click on the 'Edit Chart' icon from the top.

• To add a title, click on the Edit pencil, placed next to the 'Chart Header.' Using this, you can edit every component.

• Exit the editing mode if you are done editing your Sankey diagram. Now you have a polished Sankey chart that includes your reports.

When Is The Sankey Chart Used:

You can use a Sankey diagram to visually express any complex number or process while focusing on a single aspect that you want to highlight. If your team needs a decision on the time, work, location, and money, you must consider the Sankey diagram.

Also, the Sankey diagram help contributors stand out and help the audience see opportunities that have a scope.


Sankey diagrams offer a lot of benefits in supporting different viewing levels. You can get a good view of the most complicated things. Besides, you can see minor details or generate interactive tables using the Sankey diagram. If you have a team who like to drill, there are tools in the diagram to help you with ease. Having this tool, you will be able to do everything without the need of any graphic artist. Also, it gives interactive visualizations that result in attractive graphics.

Hi, I am Sarah John. I have more than 5 years of experience in the field of Digital Marketing and Data Analysis. I am currently working as a Digital marketing specialist at

Here is a complete Guide on Sankey Diagram :

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