Improving Email Deliverability

Email marketing remains a key component of any digital marketing strategy. Creating a successful email marketing campaign depends on several elements, with email deliverability being a key consideration. Your emails have to reach the email inbox of the intended recipient if they’re going to be successful.

Why is email deliverability important for successful email marketing campaigns?

Email deliverability directly impacts the effectiveness of your email marketing campaigns. If emails are not being delivered to the right inboxes, then they are not being seen. As the number of email bounces increases, the strength and reach of your email lists decreases. A high deliverability rate ensures that your carefully crafted email content is seen by a large audience of potential customers. This increases the likelihood of engagement, conversions, and strengthened brand loyalty.

Poor deliverability can mean that your carefully crafted emails end up in spam folders or are perhaps rejected outright. When this happens, your entire marketing effort is undermined.

What factors affect email deliverability?

Email deliverability can be impacted by several factors, such as the quality of email lists, sender reputation, email content, and the frequency at which emails are being sent. It’s also essential that you comply with anti-spam regulations, use email opt-in, and maintain an up-to-date subscriber list.

How to ensure better email deliverability

The content of your email is vital to the success of any email marketing campaign. However, this must include avoiding practices that might trigger spam filters. To reduce the risk of this occurring, always try to use relevant and personalised content, ensuring images are optimised for faster loading, and make your call to action clear and understandable.

As users increasingly access their emails via mobile devices, your email design should be mobile optimised. Using a responsive email template that adapts to different screen sizes enhances the user experience and positively impacts deliverability rates.

Managing bounces and reducing spam risk

Bounces can seriously harm your email deliverability rate. Divided into hard bounces, which are permanent, and soft bounces which can be temporary, bouncing emails can become a significant hindrance to your email marketing strategy. To reduce bounce rates, it’s important to regularly clean your email list by removing invalid or outdated addresses, reducing the chances of hard bounces.

Double opt-in processes when people subscribe can help to maintain a high-quality list. To reduce spam risks, it’s important to avoid using potential spam trigger words in subject lines and your email content. A clear option should always be available to enable your recipients to unsubscribe.

Enhancing your sender reputation

Your reputation as a sender is pivotal to your email deliverability performance. To enhance your reputation, you should consistently deliver content that is relevant and valuable to your subscribers. Industry best practices have been developed to improve email quality and deliverability, so should be followed. Authentication protocols such as SPF, DKIM, and DMARC can be used to verify your emails, reducing the chances of them being marked as spam.

Key metrics can help you improve your performance and should be monitored. These include open rates, click-through rates, and spam complaints, all of which can help you gauge your current sender reputation.

Avoiding sending emails without permission, using deceptive subject lines, and sending emails that are poorly formatted or include broken links can all negatively impact your sender reputation.

Improve email deliverability with Email Blaster

Email Blaster can professionalise your email marketing campaigns. Our powerful cloud-based email marketing software has everything you need to create, design and track visually appealing and engaging email marketing campaigns. Because it’s cloud-based, it doesn’t require any downloads and can be accessed via any web browser. Emails are sent via our UK-based network to an up-to-date list of recipients but will always appear as being from your personal domain name.

Packed with outstanding features, Email Blaster can help ensure your emails are relevant, professional and unlikely to end up in spam folders. With advanced analytics, Email Blaster supports advanced segmentation, ensuring that emails are better targeted. Professional email templates improve the appearance of your emails and compatibility with a range of devices.

With easy to understand pricing and no hidden costs, Email Blaster is a cost-effective way to streamline, professionalise and automate your email marketing.

Join free today or contact us to find out more.